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Crafting and Executing Strategy: With OLC, PowerWeb and Case-Tutor Download Code

2010-02-11 
基本信息·出版社:McGraw-Hill Education ·页码:1056 页 ·出版日期:2004年08月 ·ISBN:0071114009 ·条形码:9780071114004 ·装帧:平装 ·外文书 ...
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 Crafting and Executing Strategy: With OLC, PowerWeb and Case-Tutor Download Code Card: The Quest for Competitive Advantage - Concepts and Cases


基本信息·出版社:McGraw-Hill Education
·页码:1056 页
·出版日期:2004年08月
·ISBN:0071114009
·条形码:9780071114004
·装帧:平装
·外文书名:战略制定与执行

内容简介 Thompson, Strickland and Gambles', "Crafting and Executing Strategy, 14e" presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, "Crafting and Executing Strategy" includes a case line-up that will spark student interest and generate lively classroom discussions.
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