Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry
基本信息·出版社：Portfolio Trade ·页码：288 页 ·出版日期：2006年02月 ·ISBN：1591841119 ·International Standard Book Number：1591841119 ·条 ...
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Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry |
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基本信息·出版社：Portfolio Trade
·页码：288 页
·出版日期：2006年02月
·ISBN：1591841119
·International Standard Book Number：1591841119
·条形码：9781591841111
·EAN：9781591841111
·装帧：平装
·正文语种：英语
内容简介 在线阅读本书
The definitive, behind-the-scenes story of the most innovative airline in America A few years ago, an unknown entrepreneur named David Neeleman uprooted his wife and nine kids from Utah to New York, dreaming of a bold new company that would make jaded travelers fall in love with flying again. Barbara S. Peterson has been reporting on JetBlue since the "Jet who?" days when few outsiders believed in the company. Drawing on exclusive interviews with more than seventy-five insiders, from mechanics on the tarmac to the CEO, she weaves together a dynamic story of how JetBlue has blended outstanding customer service, inspirational leadership, savvy marketing, and disciplined financial management to come out on top.
作者简介 BARBARA S. PETERSON is a contributing editor at
Condé Nast Traveler and the coauthor of
Rapid Descent: Deregulation and the Shakeout in the Airlines. Her articles have appeared in
The New York Times, New York Post, and
San Francisco Chronicle.
专业书评 From the Back Cover"It?s fun to read about simple ideas that change the way we do things . . . and it?s always fun to watch the whoosh of good ideas hit the brick walls of habit and bureaucracy. . . .The smart, fast, little guy wins!"
?Los Angeles Times "A quick, breezy read studded with mini-profiles, snippets of aviation history and amusing anecdotes."
?The Wall Street Journal "An engaging peek into the open cockpits of the airline industry, its foibles and pitfalls, written by someone who knows the industry, yet still loves to fly. This book is the chronicle of one little airline that could."
?Book Page "Peterson moves beyond personalities to detail how Neeleman crafted more of a branded travel experience than an airline."
?BusinessWeek "[Peterson] gets the inside scoop on JetBlue?s quirky corporate culture and Neeleman?s fresh approach to an antiquated business model."
?Advertising Age
