Business Communication

商家名称	信用等级	购买信息	订购本书
		Business Communication
		Business Communication

基本信息·出版社：Harvard Business School Publishing
·页码：176 页
·出版日期：2003年07月
·ISBN：159139113X
·条形码：9781591391135
·版本：2003-07-01
·装帧：平装
·开本：16开 Pages Per Sheet
·丛书名：Harvard Business Essentials
·外文书名：哈佛商业精华: 商业交流

内容简介 Book Description
Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. Contents include:

* Understanding the optimal "medium" to present information
* Learning the best timing to deliver a message
* Delivering an effective presentation
* Drafting proposals
* Writing effective e-mails
* Improving self-editing skills

Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.

Series Adviser: Mary Munter
Professor Mary Munter has taught management communication for over twenty-five years, for seven years at the Stanford Graduate School of Business and since 1983 at the Tuck School of Business at Dartmouth.

Professor Munter is considered one of the leaders in the management communication field. Among her publications is Guide to Managerial Communication-recently published in its sixth edition and named "one of the five best business books" by the Wall Street Journal. She has also published many other articles and books and consulted with over ninety corporate and not-for-profit clients.

About HBE
Harvard Business Essentials,HBE, The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Book Dimension
length: (cm)23.3 　　　 　　　　　 　　　　　 width:(cm)15.2
专业书评 The muddled state of thinking on the qualities of a good manager is reflected in this uneven collection of papers reprinted from the Harvard Business Review. The best of them are the most prosaic. Carol A. Walker pinpoints some of the common people-management mistakes made by rookie managers; Steven Berglas warns of the damage caused by Svengali-like executive coaches who impose superficial managerial nostrums and overlook or exacerbate deeper psychological problems; and in the collection's high point, William Oncken, Jr. and Donald L. Wass give a funny and perceptive account of the ways subordinates shift their problems onto their supervisors' shoulders. Other selections are less substantive: "The Making of a Corporate Athlete" includes tips on diet, weight-training and "spiritual capacity," while an esoteric round-table of leadership experts mixes vague talk of managerial "vision" with the latest results in primatology. Confusion reigns even on such a basic issue as managerial time wasting. A leadership researcher and a management professor blame "unproductive busyness" on a lack of "focus" and "energy;" two management consultants argue that managers' retreat into busywork as a comforting escape from their anxiety over more challenging and unfamiliar problems; while leadership guru John P. Kotter contends that wasting time on seemingly insignificant chats and socializing is actually the key to executives' success. This anthology makes it clear that being a good manager is still more art than science.
Copyright 2003 Reed Business Information, Inc.

查看更多 下一篇