Seduced by Success: How the Best Companies Survive the 9 Traps of Winning

商家名称	信用等级	购买信息	订购本书
		Seduced by Success: How the Best Companies Survive the 9 Traps of Winning
		Seduced by Success: How the Best Companies Survive the 9 Traps of Winning

基本信息·出版社：McGraw-Hill Professional
·页码：288 页
·出版日期：2007年03月
·ISBN：0071481834
·条形码：9780071481830
·装帧：精装
·正文语种：英语
·外文书名：成功的诱惑

内容简介 在线阅读本书

Don't let success put your company on the road to ruin

In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace.

The nine traps every successful organization must avoid are

Neglect: Sticking with Yesterday's Business Model Pride: Allowing Your Products to Become Outdated Boredom: Clinging to Your Once-Successful Branding Complexity: Ignoring Your Business Processes Bloat: Rationalizing Your Loss of Speed and Agility Mediocrity: Letting Your Star Employees Languish Lethargy: Getting Lulled into a Culture of Comfort Timidity: Not Confronting Turf Wars and Obstructionists Confusion: Unwittingly Conducting Schizophrenic Communications

These mistakes cut your business legs off at the knees, destroying your ability to recognize and meet the need for change. Herbold shows you how to avoid these landmines by

Continually revitalizing your brands and products Demanding new approaches to “proven” practices Maintaining speed and agility through strong leadership Making sure employees are empowered to achieve and not handicapped by bureaucracy Using an exciting new product to overhaul your culture

For each success trap, Herbold provides illuminating examples of top companies that were seduced by their success-as well as others that managed to maintain and even broaden their achievements. Seduced by Success is the best way to ensure your company sustains its success for the long term.

作者简介

Robert J. Herbold was hired by Bill Gates to be Chief Operating Officer of Microsoft Corporation. During his seven years as COO, from 1994 to 2001, Microsoft experienced a fourfold increase in revenue and a sevenfold increase in profits. Prior to Microsoft, Herbold spent 26 years at The Procter & Gamble Company, the last five years as Senior Vice President of Marketing. Herbold is now the Managing Director of Herbold Group, LLC. He is also a Senior Executive in Residence at INSEAD in Singapore, a member of President Bush's Council of Advisors on Science and Technology, and a director serving on several corporate boards.

编辑推荐 From Booklist
Conversations about companies' "best practices" and "whodunitgood" have a flaw. There is more than a 50-50 chance that those companies cited as best-in-class won't make the list two years later. Herbold, former COO of Microsoft, is guilty not only of that issue but also of an overreliance on secondary research and an overfamiliarity with Microsoft and Procter & Gamble. Certainly, the latter is to be commended; P&G is a paragon of innovation, although Microsoft, insist a number of industry pundits, needs to overcome its 800-pound gorilla attitude. In essence, Herbold itemizes the nine deadliest sins of success, from neglect to confusion, and then evaluates antidotes and keys to sustainability. He points to Toyota and Fidelity, for instance, as leaders in reapplying what works, and to Southwest Airlines and GE as the masters of clarity, simplicity, and repetition. Other than some outdated examples, there's one more hitch: the author doesn't listen to his own advice to keep it simple. Barbara Jacobs
Copyright © American Library Association. All rights reserved

查看更多 下一篇