Alpha Dogs: How Your Small Business can become a Leader of the Pack

商家名称	信用等级	购买信息	订购本书
		Alpha Dogs: How Your Small Business can become a Leader of the Pack
		Alpha Dogs: How Your Small Business can become a Leader of the Pack

基本信息·出版社：Collins Business
·页码：240 页
·出版日期：2005年11月
·ISBN：0060758678
·条形码：9780060758677
·装帧：精装
·正文语种：英语
·外文书名：阿尔法狗: 小企业也可以领秀群雄

内容简介 在线阅读本书

Take an ordinary business. A bike shop. An auction company. An ice cream parlor. A sock manufacturer. In thoroughly mundane businesses like these, an entrepreneur must outsmart the multitudes of competitors, leap to the head of the pack, and become a dominant Alpha Dog.

Exactly how does an everyday company distinguish itself in the marketplace, generate much higher sales than its competitors, and earn the lasting loyalty of customers and employees? Is it cutting-edge products? Brilliant service? Ingenious branding?

Donna Fenn, a twenty-year veteran of Inc. magazine, has discovered the people who have the answers. In a personal and probing style, she introduces you to eight Alpha Dogs. These men and women share their solutions and insights on how to rise to the top, despite multiple competitors, from Chinese manufacturers to Wal-Mart.

Readers will meet:

Chris Zane, an intense, ambitious father of three boys. His Branford, Connecticut, retail bike shop has flourished among Wal-Mart, Sports Authority, and independent bike stores. He's done it by seeking out new markets and perfecting the art of customer service.

Deb Weidenhamer, a tough woman in a male-dominated industry who transformed a traditional auction company with cutting-edge technology. While her competitors were still fretting about eBay, she was using the online auction giant as a training ground for her own innovative Web site.

Amy Simmons, a former premed student who fell in love with the ice cream business in Boston and then founded her own ice cream parlor in Austin, Texas. With twelve Amy's Ice Creams stores in Austin, Amy's is the Austin hometown favorite, despite her deep-pocketed rivals, Ben & Jerry's and Cold Stone Creamery.

In accessible, conversational style, Donna Fenn tells each entrepreneur's personal story, shares their winning formulas, and offers nuts-and-bolts advice and practical tips. Alpha Dogs is a lively handbook for every current and aspiring entrepreneur.

作者简介 Donna Fenn, one of INC magazine's top reporters, has spent the past two decades interviewing and reporting on small business issues. A contributing editor at INC. magazine, she is co-recipient of the Women's Economic Round Table Entrepreneurship Prize sponsored by the Kauffman Center for Entrepreneurial Leadership and has produced a newsletter on small business for Merrill Lynch. From 1988 to 1992, Fenn lived in Saudi Arabia, where she was a correspondant for The Associated Press. Her work has appeared in The New York Times, The Washington Monthly, Working Woman and Parents.
媒体推荐 "Read it! These stories will inspire and instruct any entrepreneur who wants to build a truly distinctive and durable business." -- John Case, author, Open-Book Management

"This book is going to be the next Good to Great. It?s that important." -- Pat Williams, author of Coaching Your Kids to Be Leaders
编辑推荐 From Publishers Weekly
Alpha dogs" in business not only have a passion for their companies and a talent for seeing opportunities where others see limitations, they also rise above their competitors to become leaders of the pack. Longtime Inc. magazine writer Fenn's breezy and informative book highlights eight such small-company entrepreneurs, among them Chris Zane, whose Connecticut bicycle store brings in $6.1 million a year, and Deb Weidenhamer, whose Arizona auction and appraisal company earns $11.5 million. In chapters with titles like "Seduce Your Customers" and "Transform with Technology," Fenn puts forth each entrepreneur's business as a case study in how to overcome a particular problem—from the Amy's Ice Cream company's efforts to build a hometown reputation to the sock manufacturer Thor-Lo's efforts to innovate sport socks for a changing industry. Practical tips at the end of each chapter highlight the lessons learned, and at the end of the book a conclusion identifies the key behaviors that make up "Alpha Dog DNA." For small-business owners looking to give their enterprise a boost, this practical and chatty book provides solid strategies for shifting into high gear. (Dec.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Fenn, a widely acclaimed reporter, takes us inside the reality of small businesses by showcasing eight successful entrepreneurs who share their stories and strategies. These entrepreneurs have been in business more than 10 years, report sales under $100 million in low-tech industries, and are highly regarded by their peers as well as their employees. Included in the author's review are Chris Zane, whose commitment to customer service has made his company one of the biggest bicycle dealers in the U.S.; Norman Mayne, who has kept his family-owned grocery stores thriving by maximizing the effectiveness of his employees; and Trish Karter, who by skillfully building a brand identity has catapulted her commercial bakery from local markets into national distribution. Common qualities shared by all of these leaders include forging strong community connections; building strong, direct relationships with customers; and using new technology creatively. The author concludes, "They are innovators, creative thinkers, mavericks one and all." This book offers valuable insight for current and aspiring entrepreneurs. Mary Whaley
Copyright © American Library Association. All rights reserved

Review
"Read it! These stories will inspire and instruct any entrepreneur who wants to build a truly distinctive and durable business." -- John Case, author, Open-Book Management

"This book is going to be the next Good to Great. It’s that important." -- Pat Williams, author of Coaching Your Kids to Be Leaders

查看更多 下一篇