To what extent do you agree or disagree with the following statement?
Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.
Give reasons for your answer and include any examples from your own knowledge or experience.
Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.
The greatest thing to be achieved in advertising is believability, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad. In comparison, good advertising can not only circulate information, but it can also penetrate the public mind with belief along with desires. This means that quality is self-evident and that every advertisement should be thought of as a complex symbol which is the brand image. That is probably why word of mouth is the best medium of all. In short, it is advisable for suppliers to always upgrade quality before any attempt to boost sales through advertising.
