We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the va
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Eye Tracking: A comprehensive guide to methods and measures |
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Eye Tracking: A comprehensive guide to methods and measures |
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We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter.
Eye tracking as a research tool is now more accessible than ever, and is growing in popularity among researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data.
This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Practicality lies at the heart of the book, providing in-depth guidance to key questions: how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes.
Part I presents the technology and skills needed to perform high-quality research with eye-trackers.
Part II examines the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices.
Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis.
For anyone in the sciences considering conducting research involving eye-tracking, this book is an essential reference work.
网友对Eye Tracking: A comprehensive guide to methods and measures的评论
It was an important introduction to eye tracking as I prepared to experiment with eye tracking.
The book is very good.
It is within my field of research.
I loved the choice.
I nominate this book for everyone.
This book is amazing, as it offers a fantastic overview to the eye tracking topic. It not only concentrates on hardware setups, analysis methods and parameter description but also summarizes all fundamental aspects of eye tracking research. In-depth investigations, an astonishing list of references as well as precise graphical illustrations make the book an essential tool for eye tracking researchers. A big THANK YOU for the authors. Well done, your work is a big help for my PhD study ...
I highly recommend this book to anyone considering using eye tracking in their research. Not only does it address the theory behind eye-tracking measures, but the practical guide for selecting equipment, setting up the lab and experimental station are often overlooked aspects that leave novice researchers to rely on salesman advice (rather than understanding their true needs), or trying to conduct research in an inappropriate space that leaves their data rife with noise.
This book has become one of my favorite eye tracking books. It is very easy to read and understand. I commend the authors for addressing the complexities of eye tracking in a very user friendly way. My doctoral reserch project uses eye tracking and of all the text books, I have found this one the most beneficial. Also, the works cited within the book provide great leads to other studies and data.
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