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Digital Disruption: Unleashing the Next Wave of Innovation |  |
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Digital Disruption: Unleashing the Next Wave of Innovation | |
You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve.
James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he’s sharing his approach with you.
McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster—and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.
Regardless of your background and industry, you can learn how to be a digital disruptor too. First, adopt the right mindset: Take risks, invest as cheaply as possible, and build on existing platforms to find the fastest path to solving a customer’s problem.
Second, seek the “adjacent possible”—the space just next to yours where new technology creates opportunity. That’s how Benjamin Rubin and Paolo DePetrillo of Zeo created a $100 sleep monitor that does much of what you’d get from a $3,000 sleep lab visit.
Finally, disrupt yourself. Use these tools to make parts of your business obsolete before your competitors do. That’s what Tim FitzRandolph did at Disney, creating a game that shot to the top of the app store charts.
With the tools in this book you can assess your readiness, learn the disruptive mindset, and innovate rapidly, starting right within your own business.
网友对Digital Disruption: Unleashing the Next Wave of Innovation的评论
This was a very interesting book about a very important topic. The reason for the two stars is that beyond the topic or bringing up the subject, it has little substance. It shouts about digital disruption, mostly for business applications, and then reminds the reader to be the disruptor not the disrupted. Then does it again and again....and again, without providing a template or a plan how to exploit the digital disruption that is coming soon. The book does not live up to its promise. I would recommend it to anyone who is just starting to think about digital disruption, but it is certainly not for anyone who is familiar with the topic. Over all it is worthy of 2 stars out of 5.
This book should be read by all entrepreneurs, or wanta be entrepreneurs. It provides a good general overview of the way that technology is changing traditional business, and advises that you need to either be a disruptor, or you will be disrupted. Excellent advice while we are still relatively early into the information age.
I have often wondered how businesses can make money by giving away things for "nothing, or practically nothing," as the author puts it. In all honesty, after reading this book, I am only slightly closer to figuring out the answer, but reading this book definitely brought me closer.
As other reviews are noted, this book is about the general concept of digital disruption, not a comprehensive guide on how to do it. Still, however, very much worth reading if you are in the business world.
This book was a quick read and offers a process to start innovating in your company and organization right now. I like the fact that the book emphasizes innovation toward the customers next need. Innovation just for the sake of innovation is not useful or productive. This book can also be used to define a process for reviewing your company's products and services. Innovating to the " adjacent possible" is a great way to determine how to enhance your offerings. I highly recommend this book and will be using it for one of my projects in 2015.
This is a great book on digital customer experience and customer relationship. Product and service innovations will come from the insight of the total customer experience.
Since the book is rather "short" in number of pages, maybe, a detailed case study will make it even better and helpful to readers.
The free tools and platforms ideas are inspiring. It will change the future of product and service development.
I like the ebook format and the Kindle Cloud reader which makes reading and highlighting/notes easier. But, the figures/tables are too small and the font change will not help the diagram to be more readable.
I am a EA and BPM consultant and can be reached at @DrChuYuhong168.
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