Frugal Innovation: How to Do Better with Less

商家名称	信用等级	购买信息	订购本书
		Frugal Innovation: How to Do Better with Less
		Frugal Innovation: How to Do Better with Less

Winner of the CMI Management Book of the Year Award 2016 Winner of the CMI Innovation and Entrepreneurship Book of the Year Award 2016 With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally. Based on the author's six key principles of frugal innovation, and packed with targeted advice and specific recommendations for business functions such as R&D, operations, HR and sales and marketing, Frugal Innovation is a masterclass in the art of doing more with less.

媒体推荐

Jugaad Innovation challenged the top-down Western approach to innovation by offering an agile, bottom-up model. Frugal Innovation moves this further and faster forward. The practical roadmap and numerous cases in this book find the beat of the new customer-led world order -- where velocity, synergy, empathy and involvement come standard. The future will be about doing more with less, and here we see how -- Kevin Roberts, CEO Worldwide, Saatchi & Saatchi A vivid picture of how business can blend values and quality to deliver the personal and social balance that 21st century consumers want. -- Mike Barry, Director of Sustainable Business (Plan A) at Marks & Spencer At the Thinkers50 we have been following the development of the ideas of Navi Radjou and Jaideep Prabhu for some time. They are exciting because they challenge many fundamental assumptions about how and why companies innovate; and they are important because frugal innovation is an idea of and for our times. This book will accelerate the re- invention of how we understand and practice innovation. -- Stuart Crainer & Des Dearlove, founders, Thinkers50 Frugal Innovation holds important insights for companies across sectors wishing to do more with less. The book is of great relevance to the financial services industry and banks like Barclays that are working with new technologies and start-ups to help customers manage their finances better. -- Elisabetta Osta, Managing Director, Design Office Information, Insight & Innovation Team, Barclays Bank With the cost of R&D increasing year on year, it is important for pharmaceutical companies to keep a focus on ensuring positive returns from investment in R&D and innovation. Frugal Innovation is a timely book that provides insightful and practical guidance to firms trying to do more with less. -- Stephen Mayhew, Head, R&D Strategy Development, GSK Radjou and Prabhu show the benefits of viewing resource limitations, actually, as an opportunity... Frugal Innovation insightfully articulates how Western companies can evolve to capture opportunities presented by the burgeoning 'do more with less' economy. -- Dominic Barton, Global Managing Director, McKinsey & Company The book is enlivened by fascinating case studies Financial Times A very accessible and engaging book -- Frank Dillon Irish Times

作者简介

Navi Radjou is an innovation and leadership advisor based in Silicon Valley. He is a Fellow at Judge Business School, University of Cambridge, and winner of the 2013 Thinkers50 Innovation Award. Jaideep Prabhu is Professor of Marketing and Director of the Centre for India & Global Business at Cambridge Judge Business School. His research and consulting expertise straddles marketing, innovation, strategy and international business. Navi Radjou and Jaideep Prabhu have been named on the Thinkers50 list of management thinkers 'most likely to shape the future of how organisations are managed and led'

网友对Frugal Innovation: How to Do Better with Less的评论

This is a very frustrating book. The authors correctly identify the pressures that shape innovation and R&D these days. Unfortunately they have nothing of substance to offer the innovation practitioner. The book is essentially a few mom and apple pie statements about right sized engineering with dismissive comments about "over engineered" products interspersed. The tone is symptomatic of consultants who have only given advice without taking responsibility for development of a product. The examples and so called case studies all appear to have been gleaned from PR announcements quoting CEO and CTO level comments on successful innovation initiatives. Innovation practitioners will have ample personal examples where reality and the PR blurb from the CTO are quite different so the assembled evidence for their thesis is not convincing.
If you are still on the fence read the Case study on page 42. If you find that valuable or interesting consider buying the book. It doesn't get better.

Do not waste your time on this one. Nothing new, just rehash of old stuff with a different use of words.

I've been following the Frugal Innovation trend for a while, and I was hoping for the de-facto book on this important new way of "doing" innovation. Navi Radjou and Jaideep Pradhu have delivered just that: a powerful and engaging tour de force through the land of "less is more" innovation. Frugal innovation has been common practice in emerging countries and among Western firms who have used it to test and import ideas. But, as the authors point out, it might indeed now become a popular practice in Western economies as well, as the purchasing power of middle-class is dwindling and environmental awareness is increasing. This forces Western companies to do more with less at home. Radjou and Pradhu make the point that frugal innovation at a critical inflection point. It is no longer an innovative tool in the innovation arsenal, it is slowly becoming a key ingredient, if not a whole new economic paradigm. Whether you want to learn the basics of frugal innovation or advance your existing knowledge of the field, this book will serve you well. The authors are leading experts in frugal innovation and have conducted extensive research, supporting their theoretical framework with concrete examples and lively stories. I was particularly intrigued by their reflections on how frugal innovation can help invigorate corporate culture--and perhaps usher in a radically different way of doing business altogether, resulting in more humane economies that do less with more--but end up being richer in every aspect. A timely and important book - must-read!

i would have been more attracted should the two Writers have dedicated more analysis on experiences in Less Developed Countries where they dont have sufficient resources ...,

喜欢Frugal Innovation: How to Do Better with Less请与您的朋友分享,由于版权原因，读书人网不提供图书下载服务

查看更多 下一篇