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Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas |  |
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Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas | |
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and moreRoget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...
Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.
网友对Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas的评论
在写广告文案的时候直接可以拿来就用，分类很清晰，所收录的词也契合当下，非常棒的书！
If I did not have this book, I would not be able to make a living as a copywriter. I never leave home without it. It flies with me on trips, it goes to every copy shop with me. It is my reference guide, my idea sparker, and my mindmap helper. Other books are more helpful to learn copywriting (this does not teach writing), but nothing is more helpful in sparking ideas than this one.
This is an indispensable reference book for the small business owner. Words are grouped by situation, description, etc so you can quickly find just the right word or phrase to accurately describe your service or product.
For example, say you need to eliminate customer balking and justify a high price. There happens to be a category for "Justifying A High Price," how about that? With words and phrases like:
"_____may cost more, but it's worth it."
"Isn't it better to spend a little more now, instead of a lot more later?"
"Pays for itself many times over."
"A ______ you'll be proud to own."
"Every distinguished home should have __________"
And plenty of words such as "Distinctive, Heirloom-Quality, Handcrafted, Superior".... you get the idea. There's categories for Fresh, Wholesome, Healthful, Money-Making, Security, Peaceful.... whatever descriptive words you might need for your particular business.
If you have experienced frustration at communicating the value of your product/service to clients, BUY THIS BOOK. Your business and your children's college fund will thank you.
This book was recommended to me by one of the women in an online handmade seller group that I belong to. Online sellers constently struggle with writing powerful, catchy product descriptions and headlines and this book gives you tons of ideas to work with. I'm slowly working through my listings and updating them which will hopefully increase my sales.
Highly recommend.
This is probably my 5th or 6th copy of this book. No entrepreneur or business person should be without it. Simply the best resource I've ever had for writing proposals, marketing pieces, ads or anytime you need to move people to action. Just get it - you can thank me later!
Finally, a book that gets straight to the point without beating around the bush. I always thought of myself as a pretty decent writer, but as someone who normally only writes blog entries I found it hard to really market a product using descriptive words. After looking around on Amazon, I made up my mind and got "Words that Sell". As an intern in the marketing department, after using a few carefully picked words I ended up wowing my boss and improving our newsletter tremendously. As someone who is preparing to enter the marketing/advertising field, this book has proved to be an enormous resource, filled with descriptive words that can be used in many different situations.
Here's an example: Instead of saying, "new" why not try, "revolutionary" or "groundbreaking". I love it !
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