| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
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Marketing Genius [精装] |  |
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Marketing Genius [精装] | |
Review
"...a good roundup of important marketing theory with some great case studies...." (Brand Strategy, April 2006)
"...truly inspiring book..." (Brand Strategy, June 2006)
"...exceptional writer..." (bubblewrap, June 2006)
"...fascinating read..." (Irish Enterpreneur, June 2006)
"...spot on..." (Simon Wakeman Journal, June 2006)
"...a good roundup of important marketing theory with some great case studies..." (Brand Strategy, April 2006) "...truly inspiring book..." (Brand Strategy, June 2006) "...exceptional writer..." (bubblewrap, June 2006) "...fascinating read..." (Irish Enterpreneur, June 2006) "...spot on..." (Simon Wakeman Journal, June 2006)
Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world’s largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group.He writes and speaks regularly on all aspectsof marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management.
About the author. Turn on. Play. PART 1: Ingenuity: The making of a marketing genius. Track 1. Complexity. Track 2. Expectations. Track 3. Genius. PART 2: Thinking: The mind of a marketing genius. Track 4. Strategy. Track 5. Brands. Track 6. Customers. Track 7. Innovation. PART 3: Competing: The touch of a marketing genius. Track 8. Propositions. Track 9. Experiences. Track 10. Connections. Track 11. Relationships. PART 4: Leading: The impact of a marketing genius. Track 12. Performance. Track 13. Marketers. Track 14. Leadership. Track 15. Futures. PART 5: The genie: Becoming a marketing genius. Genius lab. Genius catalysts. Genius source. Recharge. Index.
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