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New Product Development and Delivery: Ensuring Successful Products Through Integ

2010-07-14 
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 New Product Development and Delivery: Ensuring Successful Products Through Integrated Process Management


基本信息·出版社:AMACOM
·页码:224 页
·出版日期:2002年04月
·ISBN:0814407137
·International Standard Book Number:0814407137
·条形码:9780814407134
·EAN:9780814407134
·装帧:精装
·正文语种:英语

内容简介 在线阅读本书

Nine in ten new products undergo a rigorous research and development procedure, require new manufacturing processes -- and still never earn a dime! A major reason for this staggering new product failure rate is the inability of companies to internally transfer products-in-development from one department to the next. This book explains how to remove the barriers from that transfer process and consistently get new products to market one step ahead of the competition.

How are today's most successful new product development programs using familiar tools and techniques in new and innovative ways? This timely guide features eye-opening case studies and examples, then helps decision makers visualize a restructured transfer process and quickly develop and implement that process. New Product Development and Delivery will allow managers of any company, regardless of size, to improve profitability, increase competitiveness, and promote teamwork and cooperation throughout the entire organization.
作者简介 Dale Brethauer (Westchester, PA) has over 30 years of experience in developing new products for E.I. duPont de Nemours & Co., as well as focusing on cost analysis of suppliers and competitors. A nationally recognized trainer and author, he holds four patents for his development of equipment and process improvements.
目录

"1. The Foundation Elements of Successful Transfers

2. Communication Tools

Clear Objectives

Cross-Functional Team Approach

Upper Management Support

Customer-Supplier Involvement

3. Robust Design and Product Tools

Robust Design and Product

Structured Process Methodology

4. Financial Tools

Economic Justification

5. Developing and Implementing a Formal Transfer Process

Developing a Process

Implementing a Process

6. Proliant, Inc.: A Success Story

Revisit the Transfer Model

Establish SMART Objectives

Review and Select Transfer Tools

Review Forms

Establish the Deliverables Chart

Identify the Stage-Gate Process

Develop Process Metrics

Appendix: Proliant's Transfer Process Notebook"


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