读书人 谢振礼讨论2015年12月5日作文题目：广告的利弊
在全球雅思考场，历年来关于【广告利弊】的雅思作文考题层出不穷。在这一次课程的结尾中例举几道国内及海外出现过的相关题目。首先讨论最近的一次的试题20151205，接着转载前雅思考官Simon的作文素材，借以让无话可说的新手来练习英文作文。
插入一篇学生范文，是谢振礼修改过的作品。
>2015年12月5日雅思大作文真题：新手练习 心图结构 起承转合
起 广告的影响是利多弊少
承 广告带来的好处(理由，举例，说明)
转 广告引起的坏处(理由，举例，说明)
合 广告的影响是利多弊少
Today we are surrounded by all kinds of advertising and this is having an increasing impact on our lives. Do the positive effects of advertising outweigh the negative effects?
Give reasons for your answer and include any relevant examples from your knowledge or experience to support your opinion.
随后是学生的作品：
These days, people are inevitably being influenced by advertisements on television, radio, newspapers, magazines, and other media outlets, including the Internet. Opinions about the effects of advertising are mixed, and it could be argued that there are more benefits than drawbacks.
On the positive side, many people support advertising for several reasons. To begin with, advertisements inform consumers about the choice they have; meaning that, without advertising they would have less choice. Also, as a form of modern art, advertising is used by companies to promote sales, and this is a key part of modern business and therefor it is beneficial to economic growth. For example, by increasing sales, advertising expands the market, which in turn creates jobs and raise the general living standards. That is to say, without advertising there would be higher unemployment.
On the negative side, sometimes advertising leads people to live in a consumer culture that might be out of reality. Today the high sales of popular consumer goods and services reflect the power of advertising rather than the real needs of the society in which they are sold. Indeed there are cases in which advertising confuses the buyers who later feel cheated. This is probably because people are often tempted to buy things they do not really need with money they do not really have. While advertising appeals to people of all ages, it may affect children in particular. Since children are easily influenced by advertisements, they put pressure on parents to buy them things.
To conclude, despite its negative effects, the advertising plays an important role in the modern society. That may be why many people believe that a booming advertising industry is an indicator of an affluenct society and that there should be no need for advertising whatever when people are poor, cold and hungry.
新手作文练习可以参考：
ielts-simon.com: “Ideas for IELTS Topics”
Simon 作文素材 01. Advertising
>Positives of advertising:
--Advertising is a key part of modern business.
--Companies need to tell customers about their products.
--Advertisements inform us about the choice we have.
--Advertising is a creative industry that employs many people.
--Without advertising, we would have less choice.
--Without advertising there would be higher unemployment.
--Advertising is a form of modern art.
--People enjoy advertising.
>Negatives of advertising:
--It aims to persuade people that buying a product will make them happier.
--Advertisers focus on selling a brand image.
--They use glamorous, successful people.
--We now live in a consumer culture.
--We are persuaded to follow the latst trend.
--We are encouraged to associate certain brands with a higher status.
--Advertisers often aim their marketing at children.
--Children can easily be influenced by advertisements.
--Children put pressure on parents to buy them things.
作文练习参考资料( Writing Practice: 谢振礼作文素材)：
advantages and disadvantages of advertising
正面 Advantages:
--good-will advertising introduces a new product or service in the market and improves quality of life
--advertising expands the market and increases sales
--the advertising industry creates jobs
--advertising improves quality of product and service through competition
负面 Disadvantages:
--advertising adds to costs and price of a product or service is raised
--advertising underlines social values and becomes a social evil
--advertising confuses the buyers who later feel cheated
--often people are tempted to buy things that they do not really need with money that they do not really have
相关真题范文一篇：2011年12月 哥伦比亚
Related writing topic (08094 谢振礼 雅思范文：广告的利弊)
Some people think that advertising is good for economy while others say it can cause people to desire something unnecessary or completely useless. What is your opinion?
(Colombia, December 2011)
谢振礼范文 (Example Essay by Jeenn Lee Hsieh):
Criticizing the advertising industry for its undesirable influence on consumer behaviors is not unlike eventually attacking the wisdom of market economy. In this case, also to blame are the media outlets, particularly television, because they benefit from association with advertisers, apparently on commercial rather than ethic grounds. Being trapped in the combination of a myth and a reality, people should know better than unnecessarily undervaluing the importance of advertising, television and free economy in a row.
To begin with, advertising serves market economy well, as does television along with radio, newspapers, magazines and even the Internet. For one thing, advertisements tell us about new products and services that improve our lives. Besides, advertising through the media is good because it gives us a chance as consumers. What seems to be interesting to note is that advertising is an example of an affluent society in a virtuous economic circle, making profits for the television industry as well as for many other sectors. It is easy to realize, too, that the micro economy is at its best when the advertising business is booming. Logically, advertising means more money to all media outlets, which in turn boosts more sales which in turn increases production and creates more jobs with more buying power. In view of these chain effects, the influence of advertising can be positive.
The dark side about advertisements is largely a myth mixed with human greed and selfishness. There seems to be a public perception growing increasingly negative. It is true that we are surrounded by advertisements nearly everywhere and anytime. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. Furthermore, ever so often so many consumers are passing beyond limits from need to greed, and from vanity to selfishness. This kind of consumer behavior related to "impulsive buying" may be part of the story of the myth now prevailing among mostly women and young people. They are led to buy things they really do not need and sometimes with money they do not have. But what is actually the myth of which dreams so characteristic of Hollywood-type magic are made of? Eat well. Stay fit. Go dressy. Come easy. Be cool. Feel happy.
Our conclusion must not be based on the magic myth but on the simple reality that if we favor market economy as most people do, there is no escaping the influence whatever from advertisements. Nor is it possible for people to avoid believing in the myth and refrain from dreaming for more enjoyable lives. The bottom line may be that advertising thrives on economic prosperity. Imagine when people are starving and freezing, there should be no advertising whatever to sell food and fuel.
更多的相关题目 (Related Writing Topics):
*Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that will improve our lives. Which viewpoint do you agree with? Use reasons and examples to support your answer. [TOEFL]
*How does advertising influence people's behavior? Use reasons and specific examples to support your answer. [TOEFL]
*With the development of market economy, advertisements have become a dominating feature in television industry. Discuss both positive and negative influences. [IELTS]
*We are surrounded by advertising. Some people think that this is good because it gives us a chance as consumers. But others argue that it makes people selfish and greedy for more and more goods. Give your opinion in not less than 250 words. [IELTS]
*Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. [IELTS]
