Who won the World Cup 1994 football game? Whathappened at the United Nations? How did the critics like the newplay? _1 _an event takes place; newspapers are on the streets_ 2_ the details. Wherever anything happens in the world, reportsare on the spot to _3_ the news.
Newspapers have one basic _4 _, to get the news as quicklyas possible from its source, from those who make it to thosewho want to _5_ it. Radio, telegraph, television, and _6_ inventions brought competition fornewspapers. So did the development of magazines and other means of communication. _7 _, thiscompetition merely spurred the newspapers on. They quickly made use of the newer and fastermeans of communication to improve the _8 _and thus the efficiency of their own operations.Today more newspapers are _9 _and read than ever before. Competition also led newspapers tobranch out to many other fields. Besides keeping readers _10_ of the latest news, today’snewspapers _11 _and influence readers about politics and other important and serious matters.Newspapers influence readers’ economic choices _12_ advertising. Most newspapers depend onadvertising for their very _13 _.Newspapers are sold at a price that _14_ even a small fraction ofthe cost of production. The main _15_ of income for most newspapers is commercial advertising.The _16 _in selling advertising depends on a newspaper’s value to advertisers. This _17_ in termsof circulation. How many people read the newspaper? Circulation depends _18_ on the work ofthe circulation department and on the services or entertainment _19_ in a newspaper’s pages. Butfor the most part, circulation depends on a newspaper’s value to readers as a source ofinformation_ 20_ the community, city, country, state, nation, and world—and even outer space.
1.A.Just when B.While C.Soon after D.Before
2.A.to give B.giving C.given D.being given
3.A.gather B.spread C.carry D.bring
4.A.reason B.cause C.problem D.purpose
5.A.make B.publish C.know D.write
6.A.another B.other C.one another D.the other
7.A.However B.And C.Therefore D.So
8.A.value B.ratio C.rate D.speed
9.A.spread B.passed C.printed D.completed
10.A.inform B.be informed C.to be informed D.informed
11.A.entertain B.encourage C.educate D.edit
12.A.on B.through C.with D.of
13.A.forms B.existence C.contents D.purpose
14.A.tries to cover B.manages to cover C.fails to cover D.succeeds in
15.A.source B.origin C.course D.finance
16.A.way B.means C.chance D.success
17.A.measures B.measured C.Is measured D.was measured
18.A.somewhat B.little C.much D.something
19.A.offering B.offered C.which offered D.to be offered
20.A.by B.with C.at D.about
