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bec高级口试真题及应考提示
speaking test part ii
1. customer relations: the importance of making customers feel
valued
2. company growth: the importance to a company of controlling
expansion
3. marketing: how to ensure that agents maintain a high level of
effectiveness when representing a company
4. time management: the importance of planning work time
effectively
5. project development: how to ensure inter-departmental
co-operation on new projects
6. purchasing: how to evaluate and select new products
7. personnel management: the importance to a company of having
well motivated staff
8. strategic planning: how to decide whether to purchase or rent
company premises
9. sales: how to ensure that price levels for new products are set
appropriately
10. communication skills: the importance of foreign language
training for selected employees
11. advertising: how to select a suitable agency to handle a
company’s advertising
12. finance: how to decide whether to float a company on the
stock-market
13. marketing: the importance to a company of offering its
products on the world-wide web
14. staff training: how to evaluate the effectiveness of company
training programmes
15. company growth: how to decide when it is the right time for a
business to expand
16. public relations: the importance to a company of sponsoring
well-known personalities from the arts and popular culture
17. recruitment: how to ensure that the best candidate for a post
is selected
18. information management: how to analyse and make effective use
of information
19. sales: the importance of brand image in ensuring that products
or services sell well
20. technology: the importance to a company of keeping up-to-date
with internet developments
21. quality control: how to ensure that a company consistently
maintains quality control standards
22. product promotion: how to make effective use of the media when
promoting a new product or service
23. product management: the importance of teamwork for the
effective management of projects
24. health and safety: how to develop a responsible attitude among
staff to the health and safety requirements of accompany
25. technology: the importance of computer skills for the
workplace of the future
26. communications: how to ensure that e-mail is used
appropriately by staff for internal and external communications
27. staff development: how to administer a staff budget
effectively
28. market research: the importance of finding out about
customers’ habits and attitudes
29. financial management: how to identify ways of reducing costs
in a company
30. communication: how to achieve an effective working
relationship between different departments within a company
31. communication skills: the importance of understanding cultural
differences when working in an international environment
32. personnel management: the importance of providing employees
with clear job descriptions
33. company growth: how to ensure that company growth proceeds at
the optimum rate
34. time management: how to manage a heavy workload effectively
35. health and safety: the importance to a company of having a
health and safety policy
36. human resources: how to ensure that staff at all levels
receive appropriate feedback on individual performance
samples
customer relations: how to maintain customer interest in a
company’s products
as is know to all, it is very important for a company to maintain
customer interest in their products. i think a company should try
every possible way to retain its current customers.
first, it should always make sure that it provides its customers
with quality goods and after-sales service. second, it should lay
enough emphasis on the feedback from its current customers and
take prompt action to take care of their needs and demands. third,
if possible it may provide some incentives to its old customers.
for example, it can grant a certain discount to them if their
purchases reach a certain amount. apart from all these, a company
should design strategies to attract new customers and create
transactions with them, to expand their customer base, so to
speak. these strategies include product diversification and
upgrading.
all in all, a company should try its utmost to keep its current
customers satisfied with its products and services, and at the
same time it should stay ahead of the market through product and
pricing strategies.
how to fill a key vacancy
in order to fill a key vacancy, a company will usually follow the
same standard procedure.
it will begin by producing an accurate job description of what it would like the successful candidate to do. from this, it can then
produce a profile of this ideal candidate, which is a list of
skills, experience, attributes and so on.
having produced this profile, the company must then decide on the
best recruitment method to capture a candidate with this profile.
