It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

商家名称	信用等级	购买信息	订购本书
		It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
		It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects

of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!

Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous

slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

网友对It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book的评论

拿到手有点小失望，因为挺贵的一本书竟然是口袋书，不过等看过内容以后看看有没有收获吧

书的样式是口袋式，里面的内容很像市面上的那种“成功学"形式，很通俗，，

15年在pageone买的 又买了一本送人
非常好

It's not how good you are , it's how good you want to be !

真的很好的一本书哟，非常不错呢。

喜欢It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book请与您的朋友分享,由于版权原因，读书人网不提供图书下载服务

查看更多 下一篇