| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
The Strategy and Tactics of Pricing: New International Edition |  |
 |
|
The Strategy and Tactics of Pricing: New International Edition | |
For undergraduate introduction to Market Pricing courses.
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
Features:
NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation.
A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization.
NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software.
This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing.
NEW! Make pricing theory relative—Updated Examples of Pricing.
Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as:
• iPhone pricing
• New models for pricing music
• Services pricing
NEW! Present the latest information—Heavily Revised Chapters.
The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as:
-Cost-based price increases
-Price reductions in a recession
-Discounts
The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment).
The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process.
The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.
网友对The Strategy and Tactics of Pricing: New International Edition的评论
Since the first edition in 1987, Tom Nagel's "The Strategy and Tactics of Pricing" has been the standard pricing text and an indispensable guide to value-oriented pricing for students and practitioners alike. All the major pricing topics are expertly covered with a good balace between theory and practice. As one very interested in this important topic and about to publish his own pricing book, I can highly recommend this work as there is nothing comparable on the market today.
As a buyer: I'm understanding why stores offer me certain prices and discounts, and why I choose what I choose...
As a seller (reason why I bought the book): This book is very proffesional. Goes straight to the point. Very orginized structure. Evidently, it is written for people who are already in the business, not for new entrepeneurs. I'm highlighting many things because this is one of those books that you want to carry with you and use it as refference...
Needs a Kindle version. A lot of information from the older editions have been edited out which is a shame because they were very good.
I took a basic Econ class in college but recently got a job working in a pricing department at a fortune 500 company... Yikes, right? I had to learn about pricing quickly so I would have a framework to discuss pricing with my co-workers (I do the more technical side of reporting, so it's not strictly necessary I understand. But it sure helps :-).
I heard about this book via MIT's Open Courseware, where it is used in a grad level class on pricing. As you can imagine, I was intimidated since I'd only ever taken one, basic econ class in college. But I was desperate to learn and this book came highly recommended on just about every forum on pricing I came across.
And you know what? I have been floored by how accessible this book is. All of the concepts are neatly laid out, explained thoroughly and given relate-able business cases so you can understand the concepts and their importance to modern business practice. As a result I actually understand what market baskets are, why product differentiation matters to pricing and I'm starting to grasp how to implement new pricing structures in our ever expanding market. I feel like an actual asset to my team ;-).
I am very happy with this book and would recommend it to anyone who needs to lean about pricing. Totally worth the $50.
Needed this book for a graduate course. I received it on time. This book actually turned out to be more than a text needed for a course. The content was relevant and well-explained. I enjoyed the way it was broken down.
喜欢The Strategy and Tactics of Pricing: New International Edition请与您的朋友分享,由于版权原因，读书人网不提供图书下载服务
