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Grinding It Out: The Making of McDonald's |  |
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Grinding It Out: The Making of McDonald's | |
"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out
Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.
Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.
网友对Grinding It Out: The Making of McDonald's的评论
天天吃麦当劳，知道麦当劳怎么来的么？读读这本书吧。
I devoured this thing in a single day; it's easily written, in a folksy English - something that I found interesting as a small trip back to the '80s (though arguly to even before that as he grew up in the Great Depression).
I found this book immensely interesting for two main points: 1) to get an inside view of what McDonald's thinks of McDonald's - especially with the largely negative view I would say the public has for this food chain; and 2) given that it's an autobiography - to see the first hand account of one of our greater rags to riches stories and the man who really did create a new industry.
It's a fast paced story told marvelously - and I never found myself bored or skipping pages...until at least the very end when he went into detail regarding his time with the baseball team.
It will be interesting having read this, to compare against the story that will be told in the upcoming film 'The Founders', the John Lee Hancock film about the founding of McDonald's. I wish there was a more updated and more unbiased look into this story, as I'm sure that a book written 30 years after the fact (and by the founder no less) would be subject to some factual nuances.
But in the end, I found it quite inspiring to look into his life - to learn and understand how he really did have to 'grind it out' to even get to the point of understanding the future surrounding the McDonald's brothers' premise.
A must read for all entrepreneurs. Certainly not as detailed as the biography written by Love, This autobiography of Ray Kroc is both entertaining and insightful. What he did prior to the inspiration of McDonalds across the world led up to this multi-national business of great impact and success. I think you will enjoy the insights from a man borne circa 1900 and how he was led to his position of prominence and wealth. I would read the autobiography first and then the biography written by Love secondly. This is a man who would not compromise the values of his employees nor his customers. And he used the KISS system to run and control his franchisees .He and Sam Walton had similar objectives and goals. And their outcomes were similar. Would make for a great How To book. And the rest is history. And success stories are so darn good reading that you won't be able to put these books down for long and you will recommend them to every business person you know. Good reading.
I'll start by saying that I read this book at the same time I read the autobiography of Sam Walton, the founder of Wal-Mart. Ray Kroc and Sam Walton were business contemporaries, although obviously plying their trade in different industries. Walton was the Midwestern/Southern uber-WASP who attended church every Sunday, loved to quail hunt, actively participated in the local Chamber of Commerce, was an Eagle Scout, etc. You get the picture. On the other hand, Kroc (also a Midwesterner) was a high school dropout who once landed a gig playing piano in a bordello. Ray Kroc was married three times, swore with the best of them, drank with the boys, and generally led a colorful life. So if you buy Grinding It Out, be prepared to meet an extremely earthy character!
I just love this book because you get a real feel for who Ray Kroc was as a person. The book is breezy, chatty, a super easy read that is packed with fascinating anecdotes. The parts about Kroc's dealings with the McDonald brothers out of San Bernardino (via New Hampshire, of all places!) are just terrific.
To me, when a book is informative, fun and genuinely inspirational, you've got a winning combination -- and that is what you have in Grinding It Out.
Yes, this is an older book. Who is it for? Anyone who has ever 1. Eaten McDonald's. 2. Has an interest in business. 3. Wants to know how to reboot their life and kick butt over the age of 50!
Ray Kroc was a piano player and a paper-cup sales men in the 1930s and 1940s. In the mid 1950s, he started the McDonald's Corporation. Although he was in his early 50s when he founded McDonald's, he often replied to people commenting on his overnight success in saying: "I was just like showbusiness personalities who work away quietly at their craft for years, and then, suddenly, they get the right break and make it big. I was an overnight success all right, but thirty years is a long, long night."
Ray Kroc saw the value of a lean operation when he was selling milk shake mixer to the McDonald brothers hamburger store. It was the first McDonald's and he offered them the idea of franchising their store. Since all they wanted was to retire, the gave the right to franchise McDonald's store to Ray Kroc and he would charge the franchisee 1.9% of sales of which 0.4% would go to the McDonalds brothers. This sparked the true beginning of the McDonald's corporation.
Growing the McDonald's Corporation into an international fast food chain wasn't an easy journey. What is striking about Kroc is the amount of credit he gives to his team and employees. The focus of the organization's success is credited to the people running it as well as the franchisees - the store operators. One of the more memorable lines from the books is: "if he [the store operator] doesn't make money, I'm in a peck of trouble...but I'll be right out there helping him and doing all I can to make sure he makes money. As long as I do that, I'll do just fine." This is basically the McDonald's mantra in the mid 1960s and early 1970s.
The most interesting aspect of McDonald's growth is their spirit of being pioneers. They always looked for ways to do things better and more efficiently. They also made sure that their suppliers prospered and grew with them. To accomplish this, they merged their aim to develop better ways to transport meat and potatoes, for example, with a promise to stick with the suppliers that helped them do just that. They made it clear - as a strategy - that they would never become their own suppliers. The company focused on what it does best, selling burgers and fries.
Letting go of the control is probably the hardest thing Kroc ever did. Although he had a hand picked successor. He didn't completely let go. Rather, the transformation phase to the next generation and the generation thereafter happened slowly and gradually. Nevertheless, Kroc never left the organization. He always had a role in developing new products and menu items and designing new stores.
I gave it four stars for being too brief in discussing major story points of the creation of McDonald's.
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