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What's Mine Is Yours: The Rise of Collaborative Consumption |  |
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What's Mine Is Yours: The Rise of Collaborative Consumption | |
WHAT’S MINE IS YOURS is about Collaborative Consumption, a new, emerging economy made possible by online social networks and fueled by increasing cost consciousness and environmental necessity. Collaborative Consumption occurs when people participate in organized sharing, bartering, trading, renting, swapping, and collectives to get the same pleasures of ownership with reduced personal cost and burden, and lower environmental impact.
The book addresses three growing models of Collaborative Consumption: Product Service Systems, Communal Economies, and Redistribution Markets. The first, Product Service Systems, reflects the increasing number of people from all different backgrounds and across ages who are buying into the idea of using the service of the product-what it does for them-without owning it. Examples include Zipcar and Ziploc, and these companies are disrupting traditional industries based on models of individual ownership. Second, in what the authors define as Communal Economies, there is a growing realization that as individual consumers, we have relatively little in the way of bargaining power with corporations. A crowd of consumers, however, introduces a different, empowering dynamic. Online networks are bringing people together again and making them more willing to leverage the proverbial power of numbers. Examples of this second category include Etsy, an online market for handcrafts, or the social lending marketplace Zopa. The third model is Redistribution Markets, exemplified by worldwide networks such as Freecycle and Ebay as well as emerging forms of modern day bartering and “swap trading” such as Zwaggle, Swaptree, and Zunafish. Social networks facilitate consumer-to-consumer marketplaces that redistribute goods from where they are not needed to somewhere or someone where they are. This business model encourages reusing/reselling of old items rather them throwing them out, thereby reducing the waste and carbon emissions that go along with new production.
WHAT’S MINE IS YOURS describes how these three models come together to form a new economy of more sustainable consumerism. Collaborative Consumption started as a trend in conjunction with the emergence of shared collective content/information sites such as Wikipedia and Flickr and with the recent economic troubles and increasing environmental awareness, it is growing into an international movement. The authors predict it will be a fully fledged economy within the next five years.
In this book the authors travel among the quiet revolutionaries (consumers and companies) from all around the world. They explore how businesses will both prosper and fail in this environment, and, in particular, they examine how it has the potential to help create the mass sustainable change in consumer behaviors this planet so desperately needs. The authors themselves are environmentalists, but they are also entrepreneurs, parents, and optimistic citizens. This is a good news book about long-term positive change.
网友对What's Mine Is Yours: The Rise of Collaborative Consumption的评论
含金量还蛮高的，我边看边把它译了出来。。。
Rachel Botsman's book on the Rise of Collaborative Consumption is a brilliant read and will form the basis of how I progress my thinking on social capital, social enterprise and the future of consumption.
She makes the topic engaging and enjoyable through the usage of excellent examples but also a strong and compelling basis of discussion. The social and collaborative economy is a rapidly growing part of everything we experience as consumers but also leaders.
Rachel challenges the reader to move out of their comfort zone and shift their mindset to the future (present) of consumption.
Highly recommended book for anyone in leadership positions in any enterprise.
Whether we can truly quit our habits of over-consumption is a moot point. Perhaps the halfway house is co-consumption or collaborative consumption. This book helps understand how and why this would be a good thing. In particular the book shows how, in our techno savvy world, we can engage with collaborative consumption through the various IT ways in which we can link with goods and services ('there's an app for that') and with each other. Importantly, how our individual profiles of reputation for honesty and reliability can be built through the trails of trust we create as we buy, sell, and share various goods and services. So that when we want to share a house or a car with someone, they can see whether this would be a good proposition. This book shows how we do this through 'trust banks'.
On the downside, the book contains a few too many openers like "Doris Swetzell was a successful academic but knew there was more to life, so she started "Share a moggie", a web-based outfit that loans cats to those who want a cat experience but not the fuss of cat ownership" (OK I admit, I just made this one up). But that sort of thing. While we need to know real case studies, I felt a bit slugged out with the number here.
But overall, this is a great book. I read it on a long haul flight from Auckland to Vancouver (feeling guilty about the airmiles I was clocking up). So to learn how to mitigate the environmental effect of other aspects of my consuming lifestyle by collaboratively consuming (and enjoying it) helped to assuage my conscience.
Rachel has done a great job of taking the reader on the journey of how modern consumerism has engulfed our lives and how Collaboration Systems can help to mitigate some of the waste produced by the modern consumption imperative.
Once you read the book all the news items and RSS feeds you get about Collaborative Consumption will now make a whole lot more sense!
The various commentators in the media who are trying to rely the concept as 'news' just don't get the essence of the Collaborative Economy that Rachel does so if this topic excites you in any way read the book.
Every now and then a book comes along that opens my eyes to an important mega-trend that I have totally missed. What's Mine is Yours brings together social enterprise, the sharing economy, environmental consciousness and community care in one brilliant idea: collaborative consumption. Why I did not read this book sooner is beyond me. I'm only glad that I finally read it. It changed the way I see the world and the relationship of business to it.
I wrote my master thesis on this subject and derailed a bit from it during the last 3 years. Reading this book while thinking of the company I want to build refreshed my knowledge and inspired me. Great for anyone thinking about a better world for everyone...
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