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Business Communication Today, Global Edition |  |
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Business Communication Today, Global Edition | |
For courses in Business Communication.
The Ever-Changing Mold of Modern Business Communication
Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing.
With a strong focus on mobile connectivity, the Thirteenth Edition is a highly integrated text that blends new topics such as social media in business seamlessly with more traditional entrepreneurial concepts. The flexible text is suitable for all students seeking to master necessary skills for succeeding in the workplace. With a clear, fluid chapter organization that addresses, develops, and reviews major concepts, Business Communication Today instills crucial business skills students will need to thrive in an office environment.
MyBCommLab® is not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
网友对Business Communication Today, Global Edition的评论
This book was required for my business communications course for my MBA. The value edition comes as loose leaf pages and you will need to have a three ring binder to hold it together (about a 1" binder will work). This package also comes with the information to access MyBComm Lab, check that your course requires this.
The text was easy to understand and follow along with and there are all kinds of examples included in the text from real world businesses. The homework items included after each chapter were challenging but taught good lessons / ideas.
My teacher had to accommodate the rest of us who had this version instead of the latest version. However, the information was identical! Prior to tests we had to make sure she stated the title of the chapter so we knew which chapters to consult on the open book exams. I would recommend this to any and every college student who doesn't mind not being handed each chapter on a silver platter, especially when your instructor is willing to make accommodations for thrifty students.
Who knows if I like it, I can't read it... If you plan to rent the book and read on your computer, think again. This book is only available to read in the app, and not the windows app. So much for 'Read on any Device'.
This textbook is in very good shape. It is clean and there is no ripped pages. Honestly, I thought I bought a new book. That's how great the condition is.
I used this textbook for my undergraduate level Business Communications class. The University chose this text book for the class. I liked the graphical layout of the textbook, and the visual organization. Despite that, there were several aspects of the textbook that are out of date since it was published in 2011. Some of the technical information regarding communications is not relevant as much.
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