NAMED ONE OF THE BEST BOOKS OF THE YEAR BYThe Huffington Post • Financial Times • Success
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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration |
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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration |
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NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Huffington Post • Financial Times • Success • Inc. • Library Journal“What does it mean to manage well?”
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Forbes raves that Creativity, Inc. “just might be the business book ever written.”Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:
• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
Praise for Creativity, Inc. “Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”
—Jim Collins, co-author of Built to Last and author of Good to Great “Too often, we seek to keep the status quo working. This is a book about breaking it.”
—Seth Godin 网友对Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration的评论
这是Becoming Steve Jobs 这本乔布斯另一本传记的关于Ed Catmull大师的介绍：
More important for Steve Jobs, overseeing this motley crew(refering to Pixar) had turned Catmull into an expert, imaginative manager of creative people.
For years Catmull found himself occasionally regretting his decision to abandon his dream of being an animator. But as he steered this odd and talented group past one crisis after another, he started treating management as a kind of art, and accepted that this was how he could best contribute.
Later in his life, he would come to be recognized as one of the most extraordinary ma"rest":"nagers in the world; in 2004, he published a brilliant business bestseller, Creativity, Inc., about what it takes to lead a company of creative people. In fact, this quiet, bearded man with a measured, professiorial demeanor knows more about managing and motivating creative people than anyone I've ever met, including Sony's Akio Morita, Intel's Andy Grove, Bill Gates, Disney's Jeffrey Katzenberg, and Southeast Airlines' Herb Kelleher, among others. His success would prove a powerful example for Steve Jobs"
书本身不错,但是看到一半的时候，书就开裂成两半了，质量很不好
这本书太精彩了！作者谦逊地细述自己工作后的经历和Pixar创新创业背后的艰辛和曲折，通过具体事件客观评述了乔布斯的个性、工作和贡献。书中有一条作者对管理的思索、学习和实践教训的线索。
书本身质量很好。内容还没看，但听同事说，是设计师必读书籍。哈哈
挺有价值的一本书。值得购买。
偶像难得出书，当然支持！
Catmull先生从电影内容打磨，打通言路，平衡质量产量，寻找企业核心价值观等管理问题的角度组织全书框架，很详细地阐述了自己对于管理的思考，穿插皮克斯成长主要也是为了解散背景和提供例子。
难得的是，他能坦承自己的迷茫和所犯的错误，并有所思索反思，真是厉害的管理者。
对于传媒文化业工作者尤其有用。绝对推荐！
（当然，同一本书，能不能看出道道，要看个人了）
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