The Ultimate Sales Letter 4Th Edition: Attract New Customers. Boost your Sales. (English Edition)

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		The Ultimate Sales Letter 4Th Edition: Attract New Customers. Boost your Sales. (English Edition)
		The Ultimate Sales Letter 4Th Edition: Attract New Customers. Boost your Sales. (English Edition)

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:
Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

网友对The Ultimate Sales Letter 4Th Edition: Attract New Customers. Boost your Sales. (English Edition)的评论

The book is all about practicality. I believe the strongest advise he has is to make swipe files. I created a sales letter from just the instructions but did not look at what others have done and it flopped. So, copy what works. Do not reinvent the wheel. He says the process is less creative and more formulaic. I would say stick to exactly what he says.

While some information in this book is a bit dated and it was primarily focused on direct marketing, Dan Kennedy also shares timeless principles of writing sales letters that can be applied even today no matter what kind of sales letters you are writing.

Getting to know your target audience will never become outdated, and the suggestions he shares from his past experience are quite thorough. He mentions that in order to get into the mind of his readers, in this instance dentists, he'd read every industry publication every month, visit websites that host discussions forums for dentists, subscribe to email groups where only dentists communicate back and forth, attend industry functions, conventions, seminars, trade shows, he'd play prospect, and routine mastermind with dentists.

He then shares a step-by-step process he used to write a copy, very detailed with various examples. He shares a fill-in-the-blank headlines with examples, different ways to attract attention and to overcome barriers, how to re-write and then he offers an extensive check-list with 35 points to check your copy.

Yes he does have a plug for his website and services which I find appropriate in this book, and he also has a plug for few other tools like mike Capuzzi's CopyDoodles.

He then suggests re-writing for passion, and editing for clarity, and how to test your copy.

At the end of the book you'll find additional resources.

There is no more comprehensive guide to writing a sales letter than this.

Dan goes from A to Z on hot to write a killer letter.

It is packed with examples and in-the-trenches-stuff that will help you to be a kick as copywriter.

As with his previous book, this is also a NO B.S. book as all of the examples are battle tested.

I went to the largest Direct Sales company and just based on ONE idea I got from the book, landed a HUGE deal.

Dan Kennedy is a MUST read!

If you want one reference book that you will refer to over and over again when writing copy, this is it. This book begins with the basics of copy writing for mine and my clients' projects. It and gives you a few formulas and samples to get you started. I use this book whenever I have a new marketing message to create. It is also the same formula for video sales letters, tele-seminars, and selling from the stage, so don't think this is dated material if you think long form copy writing is dead.

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