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Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies |  |
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网友对Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies的评论
After watching a webinar on competitive intelligence (CI) by Ben Gilad, impressed by his knowledge of the subject and acerbic humor, I bought this book to go deeper into the subject.
I found the content informative, perhaps more appropriate for someone starting CI work. Nonetheless, the case studies and examples of CI programs at various companies would likely be of interest to most practitioners. Gilad provides a number of practical and useful dos and don'ts about the effectiveness of CI in a corporate environment, given the organizational and cultural challenges that any such program faces.
The production quality of the Kindle version of the book is only fair. The graphics are poorly done, with the lettering in some of the boxes illegible by the black shadowing of the box. However I found the graphics not that illustrative, so the poor quality is perhaps a moot point. Unlike with some books, where the text font actually encourages me to read, I found the font in Early Warning tiring to look at for prolonged reading.
Overall, I found the book informative and worth reading.
Very useful book since many organizations do not have an EW system. Lots of good advice and examples.
I purchased this book for school, it was a decent read, great for gathering some highlights and topic awareness gathering purposes.
Executives of big companies should read this book because the proposed method looks like an effective tool for companies to stay big. Executives of small companies should read the book because their bigger competitors may be reading it, and maneuvering against a large competitor who has a good early warning system could be tough. So if you're planning an asymmetric strategy, you better know what you're up against. Anyhow, even without any offensive intentions towards bigger companies, the leaders of small organizations should look into this book since lack of early warning can ruin small and big companies alike.
I also recommend the book to students of management as an insight into the tricky subject of how organizations build an image of their environment. Most of the literature on that field tends to be written in a researcher-to-researcher style, like books on organizational sensemaking or cognitive oligopolies. This book stands out since it's clear, solution oriented and written for practitioners.
Moreover, the book offers some solution to the never ending discussion regarding deliberate versus emergent strategy making. The book shows how to deal with a complex environment by understanding and monitoring it, instead of planning yourself to death with irrelevant tools or not planning at all.
The book also discusses organizational politics that might block a competitive intelligence function since it often lacks the direct access to decision makers that governmental intelligence agencies usually enjoy in their arena.
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