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Choose Yourself!

2017-06-28 
The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted a
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Choose Yourself!

The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself.

New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).

This book will teach you to do just that. With dozens of case studies, interviews and examples–including the author, investor and entrepreneur James Altucher’s own heartbreaking and inspiring story–Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

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*To demonstrate how poorly written and mind-numbing this book is to read, I will write this review in the exact style of the author!*

Amazon kept recommending this book to me in the Kindle app. It had a cool cover and was only a dollar. It also said "National Best Seller" on the cover. Sold. I decided to plunk a crispy digital dollar down on the digital counter that is the Kindle Store.

The book starts with a foreword from the CEO of Twitter. Mark Twitterberg. It is only there to add some vague sense of credibility. It is very short. It has next to nothing to do with what's in the book. I read it. Then I re-read it, again. I'm pretty sure he was trying to fit it all into 140 characters. He failed. He instead opted for 140 words.

Now we get into the actual book. Other people have given this book a poor rating. Smart people. Honest people. One recurring theme in these reviews is that it's not so much a book, but a collection of blog posts. That would actually be a huge compliment. Blogs often have editors and cohesiveness. This is more of a rambling, one man podcast transcription.

Sentence fragments galore. Too many attempts at jokes. Repetitious sentence fragments. He likes to list things, but instead of lists he uses sentence fragments. Paragraphs are short and barely coherent. He rambles about things that hardly sound factual or researched. Poor grammar. "ATM machine". He inserts a break between every single "paragraph".

To be fair, if he were writing a review on Amazon, paragraph breaks might help. It would help the reader follow point by point. This is not the case. This is meant to be read as a book.

I don't believe I will finish this book. I actually want my dollar back. A red flag should have gone up when I couldn't find this book in other digital book stores. This is one of those quick, crappy books that is infesting the Kindle store. One of those terrible self help books people write as a side hustle.

But James Altucher was smart. He must have paid somebody on Fiver five dollars to design the cover. This made it more appealing.

If you have enjoyed this review, #chooseyourself. Choose to value your time. Choose to value your brain cells. Choose to value the dollar you would have spent on it. And don't spend it. It saddens me that this book was actually committed to paper!

People (like myself. I'm guilty as well. Sentence fragment.) who read self help books, or books about entrepreneurship would be better served to stick with the familiar authors. Malcolm Gladwell. Seth Godin. Um.. People like Seth Godin. And of course, all the others. The 99U series of books were better and more coherent if you're going to pay actual money to read a series of blog posts anyway.

Do you notice how I'm rambling. And repeating myself? Do you feel that pain between your eyebrows beginning to form? I'm doing this on purpose. To demonstrate how this book is written. That's why I'm doing this. Sentence fragment.

I rarely write reviews, but there's a couple of things that most people seem to ignore when they give 4-5 stars:

-The book is full of personal anecdotes and ranting here and there, with pages and pages of filling in the blank without getting to the point
(At 15% of the book he's still writing: "this book is about...")

-There's a lot of copy-paste from emails and responses from "fans". Wasted space

-There's a huge list of A to Z things to practice everyday (the author has real issues summarizing his information)

I can't believe the amount of 5 stars ratings for this book

Positives

+The writer is very optimistic and has positive emotional appeal, like a personal trainer who says, "Wake up early, exercise, don't skip breakfast, sleep well, meditate and spend time w/good friends. You can succeed. You can do this! Yayy!"
+Very easy to understand. When I was reading it, I imagined Jeff Bridges from "The Big Lebowski" talking to me and saying the written stuff to me in a coffee shop.

Negatives

+Don't expect specific recommendations that will improve your career or love life. Mainly, because there aren't any specific things like that in this book.
+This book drags on for a long time. After reading the first five chapters, I was like "Get to the point already!" It's like listening to your girlfriend talk about herself or her venting for hours on end. All you say is "O that's cool" or "O that's not cool" or "yeah that must be hard" or "Yeah uh-huh", etc. It's kinda tiring.

When the book is good, it's very,very good. Altucher makes some really fascinating connections. And when it's not good, it's random.

And just when you are buying in, when you are fully committed...he goes off on a tangent so far afield that you flip back a few pages just to make sense of it all...but you still can't make the connection.

I really do wish Altucher had worked from an outline. The first one-third to one-half of the book seemed much more focused. One chapter built on the next. About mid-way through, a lot of randomness seems to creep in. Long diatribes on repetitive topics. The last chapter or two seems to try and tie it all up.

Would have been 4 stars at half the length with a tighter focus.

Four stars for the fist half of the book. One star for the (more frustrating) last half of the book.

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