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Lords of Strategy: The Secret Intellectual History of the New Corporate World | |||
Lords of Strategy: The Secret Intellectual History of the New Corporate World |
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这本书把历史信息用类似小说的形式表现出来~如果你对咨询行业的历史感兴趣~可以看下这本书。
很可气!!!!有几处严重损坏,并且书皮上很脏。 这不应该是亚马逊的风格。
As a history of the evolution of ideas and concepts that make much of strategy oriented discussions in modern enterprises, the book succeeds in building an engaging narrative of how strategy as an intellectual pursuit has driven the development of consulting firms over the past century. Once you complete reading this book, you'll understand and appreciate how the latest bestseller book/theme in strategy often stands on the shoulders of people with profound ability to borrow ideas and simplify them.
I do wish that the book went beyond the idea that Strategy is a vocation will go further into a metamodel of how people make or break organizations and markets. For a book written post 2008 , we hear less of how the lords of strategy ( past and those evolving now) understand the impact of widespread access to information and data as well as the ability to rapidly process information to develop and prove/disprove hypotheses.
However, the book is an absolute must-read for anyone with an interest in the profession of strategic planning and strategy consulting.
In the permeable world of consultants, each claiming the impact of its work or offering on the business of their clients, defining what strategy consulting really is, how it started & how it evolved, & what does the star cast look like constitutes a fascinating story, not just for its method, order & depth of research but, in my mind, in equal measure, for its slightly acerbic but always witty representation.
It was interesting for me to learn along the way how each firm looked at itself (McKinsey - the champions of C-Suite relationships, BCG - pioneers of many strategy constructs drunk on its own intellect, Bain - impact stock price over multi-year engagements & the like). The other interesting part was that this story is not just the story of consulting firms & their businesses. It is also a story of Harvard Business School & how its curricula, faculty, & the overall MBA program changed over the years on the back of Porter's contributions to strategy. Thirdly, nothing of any significant impact has been tabled supporting people as a strategic asset though right from Tom Peters & many others like him have never really had any dearth of constructs (The S Curve, for example) that center on people as a strategic asset. Along the way, came the stark definition of strategy parred down to "means of creating shareholder value" culminating in PE firms - the ultra-rational business - that became big recruiters of strategy firms. The breakdown of the value chain model of a business tying suppliers, financiers, businesses & consumers started to wobble with the coming of the internet & the ensuing search for a new model to led rather esoteric "network models" that nobody could implement.
The twenty first century story of strategy, as you'd imagine given the collapse of the financial system, is not the most redeeming. And while a bulk of blame might reside within both the actual financial services companies & the lax regulatory environment, Kiechel points out that these Financial Services companies were all great recruiters of strategy consulting firms, albeit by the time of the crisis, these firms were no longer in the C-suite as much as they used to be earlier. Having said that "strategy as risk management", many concede, was a concept that never really took off. The final chapter is really a lot of very interesting speculation on the future of strategy & how to build strategy in the DNA of organizations, how strategy needs to be "adaptive" & the kind of organization that'll thrive is a learning & a democratic one where strategic insights are fostered from just about anywhere & these are then assimilated into the organization's functions.
All in all, this is a story of remarkably gifted people, high on analytical ability, aggressive & champions of devising constructs that had a tremendous impact on many businesses & lifted the business school from the lower rungs of the academic ladder to one of the top ones.If nothing else, this one fact remains indisputable.
This is an exhaustive and thorough examination of the history and development of strategy in corporate america. It provides a complete framework for the examination of the various tools and techniques the large consulting firms use, who created them and why they came to exist. A must-read for any strategy practitioner serious about understanding the tools she is using.
From a pure history perspective, this book is fantastic. It does not seek to impart to the reader an ability to develop or apply strategy, rather it gives the practitioner a solid understanding of where the tools came from and how their use has evolved.
Unfortunately, it appears the author was not writing to a general business audience as his use of words found only in the higher reaches of academia and references to obscure social contexts will drive many readers away. The author clearly posses a strong command of the english language, I prefer books where it is used to enhance readability.
I would have rated the book 4 stars but the choice of obscure words and references brings this book back to a 3 star rating from me.
There's a select audience for this business book, but anyone who has a interest in the history of business strategy will find this book very interesting. The reason for 4 stars versus 5 is that I am racking my brain to find a lot of useful and applicable information in the book to help me become better at building a strategy. In my MBA class I was looking for some pearls of wisdom from the book but some of the best tips are the books that are referenced in this one. In summary, if you are very interested in the history of the strategy business, you will love this book.
This book has been four years in my bookshelf but earlier I only had read the preface. The book puts the well-known methods of strategy in historic context and describes how they have been developed as well as the people behind them. It also describes the stories of some big consultancy firms. There are many other summaries, but here are lots of anecdotes and even humour, the book is fun.
I'm not going to describe the content by rewriting, just some of the impressions and conclusions I got from it.
The author says not much has happened since the 1990s. Strategy has lost at least some of its relevance and attraction.
The book reaffirms my long-time perception (as a consultant) that strategy as we have learnt to know it is a tired discipline. It lives the era of Brezhnevian stagnation. Not all, maybe half of it is obsolete even toxic, waste of money and time, like in advertising, but which half? On the other hand, huge and fast value migrations prove that there is a need for something new that timeshifts and teleports the ideas of the 1970s to the reality of the 2010s.
But unlike the author, I think much has happened in the last twenty or so years, there is a tacit "new strategy" but still as a patchwork of fragmented ideas, nobody has yet written a big synthesis, like Michael Porter wrote on "classic strategy" a generation ago. "New strategy" is still pieces of rock in need of sculptor and glue.
Concepts and pragmatic tools - one-pagers such as the growth-share matrix, the five forces framework and the value chain aka business system - have been formative to strategy and legitimated it. In the 1960s, the big issues to be solved were portfolio and positioning, due to deregulation, antitrust legislation and growth. In the 1980s and 1990s the issues were process management and execution. I guess today the big issue is digital transformation. The author searches for a new strategy of the 2000s in four dimensions, risk management (in the aftermath of the 2007 financial crisis), networking and boundaries, purpose, and people.
My other perception is how shaky the foundations of "classic strategy" are. The chair needs more legs. Maybe, in addition to economics, "new strategy" must look more at technology together with system and complexity theories.
A common explanation of the diminishing relevance is the increased dynamics. There is very little about dynamics in "classic strategy". I guess this should be seen as a methodological challenge and as an increased need instead of lost relevance. Something "new" is needed, more practical than "disruption", and it must handle dynamics and technology with entrepreneurial people.
The only critique is that - probably due to the journalistic background of the author - in some places the writing style is long, curly and unstructured. For a non-English and maybe not so intellectual reader like me some words are too rare. This is like fine dining and slow food when I expect fast food that comes from a clear menu. But now I also understand why some articles in Harvard Business Review have been similar, as the author writes, they have been ghostwritten by journalists.
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