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Deluxe: How Luxury Lost its Lustre |  |
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Deluxe: How Luxury Lost its Lustre | |
? What Fast Food Nation did for food service, this book does for fashion? ?"Los Angeles Times" ? A crisp, witty social history that's as entertaining as it is informative.? ?Michiko Kakutani, "The New York Times" ? Globalization, capitalization, class, and culture . . . A fascinating book.? ?Fareed Zakaria, "Newsweek" ? What Fast Food Nation did for food service, this book does for fashion, exposing the underbelly of the $157-billion luxury industry and the lockstep consumer psychology behind its glamorous veneer.? ?"Los Angeles Times"
作者简介Dana Thomas is now European Editor for Portfolio following twelve years as the cultural and fashion writer for Newsweek in Paris. She has written about style for the New York Times Magazine since 1994, and has contributed to various publications including The New Yorker, Harper's Bazaar, Vogue and the Financial Times. She is also the Paris correspondent for Australian Harper's Bazaar.
网友对Deluxe: How Luxury Lost its Lustre的评论
很赞！虽然只看了第一章节，详细的讲了很多大品牌的历史故事。剩下的还没有看。但是感觉应该是非常不错的。另外，内容虽然是英文但是也还好懂。
The book is just ok for me.
不是很推荐 内容松散，当英语练习本ok
不错，正版！质量好，内容好，喜欢！！
I read this book a while back and a lot of the things in it are still in my mind. It has changed the way I think and shop. This book will make you think twice about the luxury products you buy. Having just entered the job market and being in need of good quality wardrobe staples this book was right on time. I've learned that some so called luxury products aren't even worth the wrapping they come in. While other products still retain the quality of a hundred years ago. Being a seamstress I already had suspicions about some of the things called luxury nowadays and this book has not only confirmed my suspicions but informed me greatly.
One big thing about this book is that it is big on history. Many famous houses' histories are detailed in this book and while you might feel it a little boring at times, I think it contributes very much to the bigger picture.
If you are trying to become a more conscientious shopper like myself, also watch the documentary "The True Cost".
If luxury is available to all - does it cease to be luxury? This is the primary argument of Dana Thomas' fascinating examination of an industry that tends to defy rational consumer behavior (but who said we consumers were ever rational!). She has thoroughly researched the subject and the book is replete with facts and figures embedded in a narrative that reads more like a novel. Given it is written in 2007, there are some statistics or trends that will have been tested by our economic troubles, however, the primary premise and other key facets of the book remain true and relevant. And what overwhelms is the author's curiosity and nose for appropriate detail.
It is equal parts history, sociology, and brand and business strategy treatise. Overall, it is a compelling indictment of how the luxury industry has evolved from artisans to staggering brand behemoths presiding over a $157 billion industry (35 brands control 60% of the business). As Thomas explains, "The way we dress reflects not only our personality but also our economic, political, and social standing and our self-worth." Luxury brands have leveraged this insight and rolled out calculated marketing strategies to feed our desires and insecurities. And we have responded appropriately pursuing luxury to differentiate ourselves.
The author defines the subject, "Luxury wasn't simply a product. It denoted a history of tradition, superior quality, and often a pampered buying experience. Luxury was a natural and expected element of upper-class life, like belonging to the right clubs or having the right surname." Yet, soon, in the interests of profits, luxury companies, "turned their sights on a new target audience: the middle market, that broad socioeconomic demographic that includes everyone one from teachers and sales executives to high-tech entrepreneurs, McMansion suburbanites, the ghetto fabulous, even the criminally wealthy."
This democratization of luxury made the goods accessible to more and grew the top and bottom lines. However, as Thomas concludes, this eroded all that made it special in the first place. She argues that Louis Vuitton now "has a logo as recognizable as the Golden Arches". Business leaders who control these brands "have shifted the focus from what the product is to what it represents". Francoise Montenay of Chanel believes, "Luxury is exclusivity. At a minimum, it must be impeccable. Maximum, unique."
I enjoyed the histories of many of the luxury brands, characters featured like Bernard Arnault and Tom Ford, facts such as Charles Frederick Worth being among the first to stage fashion shows and the first to put a signature label on his clothes, pros and cons of brand licensing, designers becoming superstars, the always staggering practice of counterfeiting, the vintage market, and the impact of outlet malls.
In terms of the book's premise, Tom Ford says, "Luxury fashion brands today are too available, everything is too uniform, and customer business too pedestrian." I suggest you draw your own conclusion by reading this tremendous book which is available to all but that will be read by a few.
A must-read if you are: a connoisseur of old school luxury items (artisanal couture type) OR a throwaway fashion type who never saw much difference between the faux and the fine handbag OR the international traveler or culturally curious person who wonders about the definition of luxury as it crosses state boundaries in the global marketplace.... finely researched, well presented in a highly readable style. A truly insider view. I've had a personal boycott against LVMH since reading it a few years ago. highly recommended.
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