How Google Works

商家名称	信用等级	购买信息	订购本书
		How Google Works
		How Google Works

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.
Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.

媒体推荐

"An informative and creatively multilayered Google guidebook from the businessman's perspective."--Kirkus

"An energized and exciting primer on creating a company and workforce prepared to meet an inspiring future."--Publisher's Weekly

"Chairman Eric Schmidt and exec advisor Jonathan Rosenberg pull back the curtain to reveal how the company created its unique culture of workplace innovation."--Fortune

作者简介

Eric Schmidt served as Google's CEO from 2001 to 2011 and transformed it into a global technology leader. He is now Google's executive chairman. Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page.

网友对How Google Works的评论

内容还没有看，周围众多人推荐，相信不错。但书的纸质相当粗糙，同是外文书，Zero to One就好多了。感觉不是正版。

纸张一般 并且书后面原价9.99美元
内容读读看才知

其实与国行的对比就是第四章那部分多了点，还没看完，总体还好，就是纸质太粗糙了。

纸质非常不好，书的内容已还不错，还没看

Eric and Jonathan cover a vast territory in their engaging discussion of Google's leadership in our software driven era. While their Google specific comments are singularly informed and compelling, I suspect their most valuable lessons are those applicable to virtually any venture. Many of these are recurring thematics within discussions of modern leadership, but rarely have so many useful concepts been so well and accessibly summarized as in "How." Despite 30 plus years in the business I furiously jotted margin notes throughout the book, reminding myself for instance, of the primacy of purpose, as illustrated by the story of a company, beginning with why it is important that it exists; the defining competitive separation afforded by traction and momentum or, get big fast; speed kills; iteration informs. This is a great read; informative, smart and wise, as reflected by their admiration of John Wooden and his aphorism "it's what you learn after you know it all that counts." For those interested I'll summarize below my 'Top 10' of the books many quality, illustrative elements. There are abundant actionable insights in this book and of course, the occasional tendril of presumption. Overall, my sentiment about the book is summarized by my ordering copies for my sons, nieces and nephews, regardless of the sectors they work within, or majors they are pursuing.

My 'Top 10' of appreciated observations:

1. Crowded work spaces fuel contagious energy and spontaneity; the physical presence of team members matters.
2. Keep management lean, with numerous direct reports per manager to assure leadership is crisp and micro-management rare.
3. Ignorance is not bliss, knowledge is instructive; share virtually everything about the company's business with all employees.
4. Smaller teams for building products; larger to sustain and grow.
5. Deliver transformative products, driven as much or more by insight as evident market demand. PS: platforms with leverage win.
6. Leaders don't delegate hiring; hire smart, curious learners and pay handsomely for impact.
7. Be mindful of your career objectives; sketch the larger ambition, then plan its execution, while remaining smartly opportunistic.
8. Spend 80% of your time on the stuff that generates 80% of your revenues; the new is seductive, but keep your focus balanced.
9. There are only a few truly important messages; assure they are heard: to quote Eric: "repetition doesn't spoil the prayer."
10. It's what you do that counts.

Insiders' view on Google's principles and philosophies. The numerous well told anecdotes and stories are a valuable source for business-school case studies and provide important lessons for aspiring leaders.The authors also elaborated their insightful views on innovation, strategies, culture, and all, throughout the book. This a fun and worthwhile book to read.

However, there are not as sufficient high-level frameworks or theoretical foundations as I would hope to see, that help explain the reasons Google does things in certain ways. In other words, the book presented well the How but not so much the Why. Although diligent readers can for certain extract high-order reasoning from the concrete principles and stories in the book, it would be helpful if the authors could guide readers more explicitly into high-level thinking. For this reason I gave the book a 4-star.

There are quite a few books on the more theoretical side that complement this one well (on innovation, strategy, social psychology, and so on). This book would be a valuable addition to the essential reading list for a business person.

How Google works is without question one of the greatest books I have ever read about business and I have read a lot of them! I am a little older but am a young entrepreneur and the authors of this book have given everyone a front row seat to how one of the most successful companies has become that way. They are a company of engineers and computer programmers but the authors write in layman's terms and freely tell us their strategy on all the important aspects of business, including company culture, strategy, communication, hiring, and innovation. I am in the medical field but have learned so many important things that I can incorporate into my new business, such as the foundation of business decisions being focused on the user experience and not letting the MBA mentality restrict the creative process as well making decisions with data to back it up. I am always looking for the keys to success and these Google authors freely give it to the world! Great job guys!

This book is a must read for anybody who wants to better understand how to manage a business in the age of information or anybody who is just curious about the culture within Google that led them to become one of the most innovative companies of modern times. It contains insight on how to hire the best and the brightest, described by those at Google as "smart creatives", and how to build a culture under which those smart creatives are allowed to thrive. You feel as if you're learning along with the author Eric Schmidt as he navigates and comes to understands how modern technology can turn standard business practices upside down. While the book's rosy portrait of Google sometimes borders on the farcical, there is a wealth of quality information within these pages and it is delivered in a surprisingly humorous and engaging style that kept my attention. Do yourself a favor and don't hesitate to read this book if you have even the smallest inkling of desire to do so, you won't regret it.

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