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The Management of Strategy: Concepts and Cases |  |
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The Management of Strategy: Concepts and Cases | |
出版日期: 2010年3月25日
Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious instructors, Ireland, Hoskissons and Hitt, "The Management of Strategy, Concepts and Cases, 9/e, International Edition" provides an intellectually rich, yet thoroughly practical, analysis of strategic management today. This unique text is the only one that integrates the classic industrial organization model with a resource-based view of the firm to give students a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. The authors combine the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. A strong global focus and carefully selected examples from more than 600 emerging and established companies place ideas into context within an inviting, practical presentation. A wealth of learning features, experiential exercises and new compelling cases examine a broad range of critical issues confronting managers today. Engaging updated video cases, CengageNOW online teaching tools, and a complete electronic business library help keep issues current and relevant. "The Management of Strategy, Concepts and Cases, 9/e, International Edition" provides the solid understanding your students need to effectively apply strategic management tools and techniques to increase performance and their organization's competitive advantage.
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战略管理?概念与案例(第8版)
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