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The Creative Economy: How People Make Money From Ideas [平装] | |||
The Creative Economy: How People Make Money From Ideas [平装] |
A valuable introduction to its brave new world'--The Sunday Times, London (added by author)
'The first really practical guide for people working in the creative industries'
--The Director (added by author)'As a freelance writer I was hypnotised by this book's subtitle, How People Make Money from Ideas'.
--The Guardian (added by author)'John Howkins is a renowned British economist and father of the creative industry.'
--CCTV, Beijing (added by author)'Mr Howkins is the guru of the creative economy'. --Chamber of Commerce, Seoul (added by author)
John Howkins worked in TV, film and digital media for many years, including 10 years with Time Warner, and five years as Executive Director of the International Institute of Communications, before turning to creativity and innovation. His book, The Creative Economy, was the first to map this new path of personal development and new way of working. 'The Creative Economy' (2001), and his second book, 'Creative Ecologies' (2009) delve deep into the reasons why we want to think for ourselves, and do things differently, and how we can turn this to personal benefit and business growth. He is Chairman of BOP Consulting and a board director of HandMade plc and HotBed Media, as well as Chairman of the John Howkins Research Centre on the Creative Economy in Shanghai, China. In 2009 he also co-authored an illustrated children's book with 14-year-old Zhao Li, currently available only in Chinese. (edited by author)
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