| 商家名称 |
信用等级 |
购买信息 |
订购本书 |
|
|
 |
The Chasm Companion: Implementing Effective Marketing Strategies for High-Techno |
 |
|
|
The Chasm Companion: Implementing Effective Marketing Strategies for High-Techno |
|
基本信息·出版社：Collins Business
·页码：352 页
·出版日期：2002年08月
·ISBN：0066620554
·条形码：9780066620558
·装帧：平装
·正文语种：英语
·外文书名：新世纪的高科技企业运营指南
内容简介 在线阅读本书
The Chasm Group is one of the world′s leading high–tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high–tech industry.
Now Moore′s partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step–by–step field guide organized around three major concepts:
∗ How high–tech market develop
∗ How to specify a winning market development strategy
∗ How to plan go–to–market programmes at different points in the life cycle.
Wiefels′ back–to–basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be – and are being – used to stay on top in any economic climate.
--This text refers to the Paperback edition. 作者简介 Paul Wiefels is a founding partner and managing director of The Chasm Group LLC, a strategy consulting firm serving technology-based companies and organizations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organizations. He lives in Half Moon Bay, California.
编辑推荐 Amazon.com Review Fans of Geoffrey Moore's
Crossing the Chasm and
Inside the Tornado will certainly be attracted to
The Chasm Companion, a step-by-step manual by longtime Moore associate Paul Wiefels that lays out specific ways to apply his popular tech-oriented business principles in our fast-changing world. But even those who never warmed to the earlier works--which proposed a pragmatic path for successfully navigating the ever-moving environment of "disruptive technologies that force changes in both strategy and behavior"--could find this book appealing. Designing
The Chasm Companion as a hands-on field guide, Wiefels opens by explaining six "inflection points" in high-tech market development (the Early Market, the Chasm, the Bowling Alley, the Tornado, Main Street, Total Assimilation) that he and Moore insist everyone must carefully watch and properly react to as internal and external conditions evolve. He then outlines models and tools developed in the consulting practice he co-founded with Moore that enable individual corporations to carefully craft relevant strategies that they can align correctly with the appropriate market phases defined earlier. Finally, he presents initiatives (strategy validation, whole product management, marketing communications planning, and field engagement strategy) to help these firms actually implement their plans. Graphics and sidebars help Wiefels drive his points home clearly.
--Howard Rothman From Booklist Wiefels and partner Geoffrey Moore are cofounders of the Chasm Group, a Silicon Valley high-tech consulting firm. This is a guide to understanding and implementing the market-development strategies described in Moore's best-sellers
Inside the Tornado (1995) and
Crossing the Chasm (1999). The partners have developed a model called the technology adoption life cycle (TALC), which describes how communities of people adopt innovations and integrate them into mainstream life. The chasm phase is a product-development black hole, a period of time in which products that show promise are ignored by the public at large. Other stages described on the path to total assimilation by the culture are the bowling alley, the tornado, and Main Street. The book offers real-life management formulas for guiding high-tech innovations through these treacherous phases of development. Wiefels' experience in the field gives readers an edge in anticipating the pitfalls unique to each phase. His introduction to the TALC is clear and informative; the descriptions of market-development strategies are exhaustive and detailed.
David SiegfriedCopyright © American Library Association. All rights reserved
