Toshiba: Defining a New Tomorrow
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Toshiba: Defining a New Tomorrow |
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基本信息·出版社：Penguin Global
·页码：288 页
·出版日期：2004年09月
·ISBN：0141017449
·条形码：9780141017440
·版本：2004-09-01
·装帧：平装
·开本：32开 Pages Per Sheet
·丛书名：Japanese Business : the Human Face
·外文书名：东芝的未来世界
内容简介 Book DescriptionFrom its origins as an electrical machinery manufacturer in the late nineteenth century, through to its present global, high-technology pre-eminence, Toshiba has guided itself by a stable set of values that lie at the heart of its identity. Today more than ever, those values are under pressure to adjust to the pragmatism of globalization, while persevering in their principles. At the start of the 2000s the company, along with the entire economy of its home nation, faces one of the toughest environments in its history. Robert L. Cutts explores the challenges of the future: how to reorganize, how to re-strategize, how to re-capitalize, how to stay on top. He meets the people who steer this 50-billion-dollar-per-year IT colossus towards the digital age, and discovers how 'Committed to People, Committed to the Future' is more than a stirring slogan: it is a standard for action in every aspect of the company's life.
Book Dimension length: (cm)19.7 width:(cm)12.8
