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Data Driven: Profiting from Your Most Important Business Asset |
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Data Driven: Profiting from Your Most Important Business Asset |
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基本信息·出版社：Harvard Business School Press
·页码：272 页
·出版日期：2008年09月
·ISBN：1422119122
·International Standard Book Number：1422119122
·条形码：9781422119129
·EAN：9781422119129
·装帧：精装
·正文语种：英语
内容简介 在线阅读本书
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.
In
Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:
The special properties that make data such a powerful asset
The hidden costs of flawed, outdated, or otherwise poor-quality data
How to improve data quality for competitive advantage
Strategies for exploiting your data to make better business decisions
The many ways to bring data to market
Ideas for dealing with political struggles over data and concerns about privacy rights
Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
作者简介 Thomas C. Redman is President of Navesink Consulting Group and was the first to extend quality principles to data and information. He is the author of
Data Quality: The Field Guide,
Data Quality for the Information Age, and
Data Quality: Management and Technology.
媒体推荐 "By putting the right data at the center of your organization, Redman asserts, a company can dramatically reduce the uncertainty inherent in its daily business decisions, and thereby become more successful." --Industry Week, October 1, 2008<br /><br />...[Data Driven] urges all companies to make data accurate, accessible, consistent, and relevant to the task at hand whether it s scoring leads or spreading data to the sales staff.
--DemandGen Report
...promises to provide insight into new strategies for profiting from quality data.
--Datanomic
...a great addition to any data quality bookshelf. Business focused, highly readable and adds some invaluable new concepts and techniques for the profession so it comes highly recommended.
-Data Quality Pro --.<br /><br />...[Data Driven] urges all companies to make data accurate, accessible, consistent, and relevant to the task at hand whether it s scoring leads or spreading data to the sales staff.
--DemandGen Report
...promises to provide insight into new strategies for profiting from quality data.
--Datanomic
...a great addition to any data quality bookshelf. Business focused, highly readable and adds some invaluable new concepts and techniques for the profession so it comes highly recommended.
-Data Quality Pro --.
Business Books: Best of 2008; LJ's picks for long-term value. --Library Journal
目录 Part One Introduction
Chapter 1: The Wondrous and Perilous Properties of Data and Information in Organizations
Part Two
Chapter 2: The (Often Hidden) Costs of Poor Data and Information
Chapter 3: Assessing and Improving Data Quality
Part Three
Chapter 4: Making Better Decisions
Chapter 5: Bringing Data and Information to the Marketplace: Content Providers
Chapter 6: Bringing Data and Information to the Marketplace: Facilitators
Part Four
Chapter 7: Social Issues in the Management of Data and Information
Chapter 8: Evolving the Management System for Data and Information
Chapter 9: The Next One-Hundred Days
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