Design Matters: How Great Design Will Make People Love Your Company
| 商家名称 |
信用等级 |
购买信息 |
订购本书 |
|
|
 |
Design Matters: How Great Design Will Make People Love Your Company |
 |
|
|
Design Matters: How Great Design Will Make People Love Your Company |
|
基本信息·出版社：Financial Times Prentice Hall
·页码：256 页
·出版日期：2008年12月
·ISBN：0273721976
·International Standard Book Number：0273721976
·条形码：9780273721970
·EAN：9780273721970
·装帧：平装
·正文语种：英语
·丛书名：Financial Times Series
内容简介 在线阅读本书
More and more companies are coming to understand the competitive advantage offered by outstanding design, and in turn designing an outstanding total customer experience. Delivering great designs is not easy. many companies accomplish it once, or even twice; very few do it consistently. the secret: building a genuinely design-driven business in which design is central to everything you do. Design Matters shows you how to do precisely that. Brunner and Emery will show you what it really means to be design-driven and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn how to: put into practice design-driven techniques for managing your entire experience chain define effective design strategies and languages manage design from the top, encouraging risky' design innovations that lead to entirely new markets extend design values into marketing, manufacturing and beyond genuinely absorb design into your processes and culture. UGLY IS OUT. DESIGN MATTERS.
作者简介 Robert Brunner leads ammunition LLC, a leading product design and strategy consultancy specialising in creating design ideas that work as objects and also meet market objectives. formerly a Pentagram Partner, he served as lead industrial designer for apple. Stewart Emery, a father of the Human Potential movement, has coached over 12,000 people in the last three decades. In 20 years leading Belvedere Consultants, he has served clients ranging from Cadence Design Systems to kQED and asked the questions that led masterCard to its legendary Priceless' campaign. He recently co-authored Success Built to Last with Jim Porras and mark thompson.
目录 About the Authors Acknowledgements 1) Design Matters 2) Do You Matter? 3) How to Matter 4) Being Design Driven 5) Your Brand is Not Your Logo 6) Products and Portals 7) Your Products and Services Are Talking to People 8) Building a Design-Driven Culture 9) Go Forth and Matter Endnotes Index
……
