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The Power of Small: Why Little Things Make All the Difference |
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The Power of Small: Why Little Things Make All the Difference |
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基本信息·出版社：Broadway Business
·页码：160 页
·出版日期：2009年04月
·ISBN：0385526555
·International Standard Book Number：0385526555
·条形码：9780385526555
·EAN：9780385526555
·版本：1
·装帧：精装
·正文语种：英语
内容简介 The authors of the national bestseller THE POWER OF NICE once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers.
Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch – whether with a client, customer, family member, or friend – speaks volumes to others about our talent, personality, and motivations. After all, if we can’t take care of the small details, how can we be counted on to deliver when it really matters?
In today’s challenging times, bigger isn’t always better. In fact, it’s often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you’d imagine.
Written in the same entertaining, story-driven style that made THE POWER OF NICE the go-to book for finishing first, THE POWER OF SMALL demonstrates how all of us can harness the power of small to improve and reinvent our lives. It’s the ultimate guide to shrinking your outlook to broaden your horizons.
Get SMALL and get going!
作者简介 LINDA KAPLAN THALER is CEO and chief creative officer and ROBIN KOVAL is president of THE KAPLAN THALER GROUP, creators of pop-culture icons like the Aflac Duck. Together, Kaplan Thaler and Koval have been featured on Today, the Martha Stewart Show, and Nightline, as well as in USA TODAY, the New York Times, and BusinessWeek, among many others. Kaplan Thaler and Koval each live in New York.
编辑推荐 Advance Praise for
The Power of Small “Linda Kaplan Thaler and Robin Koval take on the conventional wisdom that bigger is better and show how thinking small gives you a true competitive advantage in life. For best results, get
Small now. This little book can make a huge difference in your life.”
—James Patterson, bestselling author, former CEO of J. Walter Thompson
“I love this book! I’ve always known that little things make all the difference, and now Thaler and Koval have written a book to show you how to benefit from this powerful concept. If you read and apply the ideas in this small book, it will make a big difference in your success.”
—Mark Sanborn, bestselling author of
The Fred Factor, President of Sanborn & Associates, Inc.
“Anyone who has tried to sleep with a mosquito in the room knows the impact of something small. But the positive impact of little things is even greater, as Linda Kaplan Thaler and Robin Koval show so elegantly in their latest book.”
—Deborah Norville
“Once you’ve read
The Power of Small, you will never look at the world the same way again. When you re-orient your perspective to look for the magic in the little things, life’s mountains become manageable molehills.”
—Cynthia Nixon
“Anyone who is successful can look back at one small thing they did for someone or someone did for them that meant so much, and made the difference in their career. Those small things are what lay the foundation for success. That’s what this book is all about.” —Jay Leno
文摘 Chapter 1
The Power of Small
We can do no great things--only small things with great love.
--Mother Teresa
Larry was a computer programmer in the sales division of a major San Francisco apparel company. He was the guy who dealt with the data, fixed people's computer problems, and spent long hours creating new ways to slice and dice the numbers. In short, Larry was a self--proclaimed computer nerd.
He would watch the men and women of the sales department and admire their outgoing natures, their easy conversational skills, the way they looked so sophisticated and stylish. Larry often thought to himself, "I can do that. I want to do that." But he had no idea how to go about changing his career path, and he wasn't sure he had the confidence to try. Should he quit his job and go to business school? Should he work nights getting sales experience at a smaller company? Did he need a career coach? He didn't know where to begin. The idea of changing the direction of his life seemed daunting.
Then one day, he strolled into Patricia Fripp's men's hair salon. Patricia was a pioneer in her field, one of the first to coax men out of utilitarian barbershops and into hip salons. Patricia approached her job with a unique zeal and passion. She strove to give every client a haircut that would say something special about him. Often she changed only the slightest detail--the angle of the part or the length of the sideburns--but she was a master. She sat Larry down in her chair and went to work.
Larry emerged a half hour later with a new look. He showed up at work and all the women cooed, "Larry! You look great." At home that night his wife said, "Hon--ey, you look so handsome." Even the young woman at the corner deli where Larry bought his coffee each morning noticed, saying "Mr. L., there's something different about you."
Larry's new haircut and the way it changed his self--perception started a chain reaction within
……
