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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Ri |
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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Ri |
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基本信息·出版社：Portfolio Hardcover
·页码：240 页
·出版日期：2006年08月
·ISBN：1591841259/9781591841258
·条形码：9781591841258
·装帧：精装
·正文语种：英语
·外文书名：企业博客宝典
内容简介 Join the market revolution...This work is the definitive guide to corporate blogging - and why every organisation needs to join this marketing revolution. So many blogs, so little time. Is it too late to start, now that the blogging craze has reached critical mass? Absolutely not! Picture a focus group, a vital marketing campaign and a personal news station, all rolled into one. Now wrap that into a low-cost, easy to use, always-on Web site. That is what effective corporate blogging is. At first, business blogging was ideal for free agents and entrepreneurs who needed a cheap way to get their message out. Now the big guns are tapping the incredible power of a great blog. And that's the key - great. A corporate blog that's boring or deceptive is worse than no blog at all. Online marketing consultant Debbie Weil explores all aspects of corporate blogging, answering questions like: How much time will it take? What about the legal risks? Who in my company should blog? And, what are the best corporate blogs out there? In an informal, provocative style and without technical jargon, Weil explains how to create a blog that's engaging, smart and likely to grow an audience.
作者简介 Debbie Weil is an online marketing consultant and popular speaker. She publishes an award-winning e-newsletter called WordBiz Report and her popular blog, BlogWriteForCEOs.com, has been named one of the most influential authorities on business blogging. Her consulting company, WordBiz.com, Inc., helps large companies become more media-savvy and customer- and employee-friendly using blogs, RSS, podcasts, wikis and other social media. She lives in Washington DC with her husband.
媒体推荐 书评
From Booklist With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (GM's Bob Lutz, who wrote the foreword, is a blogger), many more are struggling to make sense of a fairly simple proposition: use your blog as a meaningful conduit to your customers, and watch them become your best advocates; use it as an outlet for stale press releases, and watch the world yawn or walk away. Weil provides background on blogs, offers tips on writing them ("invite a conversation"), addresses common concerns ("what if my employees are blogging?"), discusses tools and technology (including podcasts and wikis), and offers a cheat sheet for convincing the boss that it's time to blog. Bonus resources include sample policies and guidelines, design tips, a glossary, and more. Short and sweet, this is more enthusiastic and personably written--and includes fewer CYA disclaimers--than Nancy Flynn's
Blog Rules (2006) and is more appropriate for the corporate crowd than Andy Wibbels'
Blogwild! (2006).
Keir GraffCopyright © American Library Association. All rights reserved Kirkus Reports She makes a convincing case for the corporate blog. Smart, witty, and accessible.
编辑推荐 From Booklist With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (GM's Bob Lutz, who wrote the foreword, is a blogger), many more are struggling to make sense of a fairly simple proposition: use your blog as a meaningful conduit to your customers, and watch them become your best advocates; use it as an outlet for stale press releases, and watch the world yawn or walk away. Weil provides background on blogs, offers tips on writing them ("invite a conversation"), addresses common concerns ("what if my employees are blogging?"), discusses tools and technology (including podcasts and wikis), and offers a cheat sheet for convincing the boss that it's time to blog. Bonus resources include sample policies and guidelines, design tips, a glossary, and more. Short and sweet, this is more enthusiastic and personably written--and includes fewer CYA disclaimers--than Nancy Flynn's
Blog Rules (2006) and is more appropriate for the corporate crowd than Andy Wibbels'
Blogwild! (2006).
Keir GraffCopyright © American Library Association. All rights reserved Review She makes a convincing case for the corporate blog. Smart, witty, and accessible. --
Kirkus Reports
