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Poorly Made in China: An Insider's Account of the Tactics Behind China's Product

2011-04-07 
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Poorly Made in China: An Insider's Account of the Tactics Behind China's Product 去商家看看
Poorly Made in China: An Insider's Account of the Tactics Behind China's Product 去商家看看

 Poorly Made in China: An Insider's Account of the Tactics Behind China's Production Game


基本信息·出版社:Wiley
·页码:256 页
·出版日期:2009年04月
·ISBN:0470405589
·International Standard Book Number:0470405589
·条形码:9780470405581
·EAN:9780470405581
·装帧:精装
·正文语种:英语

内容简介 Praise for Poorly Made in China

"This fast-paced travelogue through the world of Chinese manufacturing is scary, fascinating, and very funny. Midler is not only a knowledgeable guide to the invisible underbelly of the global economy, he is a sympathetic and astute observer of China, its challenges, and its people. A great read."
PIETRA RIVOLI, author of The Travels of a T-Shirt in the Global Economy

"Paul Midler takes us for a ride through the fastest-growing economy in the world, revealing what can—and sometimes does—go wrong when U.S. companies shift production to China. Working in the heart of China's export hub, in the country's southern region, he has the advantage of a front-row seat to the no-holds-barred games played between manufacturers and importers. He introduces us to a cast of real-life characters and tells his story with a mix of affection and skepticism for what is taking place in China today. Midler delivers a revealing and often funny tale of life and commerce in a country whose exports touch nearly everyone on the planet."
SARA BONGIORNI, author of A Year Without 'Made in China': One Family's True Life Adventure in the Global Economy

From the Inside Flap

It was a world gone wrong, one in which manufacturers thought little of manipulating product quality levels in order to save the smallest amounts, where savvy foreign business leaders were made to feel in control while they were taken for a ride by their partners, where entire manufacturing facilities sometimes vanished right into thin air… Welcome to Poorly Made in China!

At the height of the boom export manufacturing, Paul Midler returned to East Asia, a recently graduated Wharton MBA. In the right place at the right time, he was sought out by a number of foreign companies who wanted help in navigating the new economy. The adventures came fast, as did the business and cultural lessons.

Poorly Made in China is a dramatic romp through China's export manufacturing sector, one that reveals what really goes on behind the scenes. The story follows the author from one project to the next, taking the reader through a diverse set of industries and revealing a number of challenges.

An engaging business narrative told with doses of humor and insight, this true story pulls back the curtain on the rising Chinese economy, providing a closer look at the rough-and-tumble environment in which so many of our consumer products are being made. For those trying to make sense of why so many quality failures could come out of China at once, this book is an especially interesting read.

Poorly Made in China is the tale of a modern-day gold rush and its consequences, the chronicling of a rising economic power and its path along a steep growth curve. Entertaining and eye-opening, the book highlights the extent to which culture affects business dealings, and the ultimate suggestion is that we may have more to be concerned about than product failures alone."
作者简介 Paul Midler graduated from college in 1992 with a concentration in Chinese history and language. After working in China for a number of years, he returned to the United States to complete graduate studies in business with a focus on East Asia. Midler holds an MBA from Wharton and a master's in international studies from the University of Pennsylvania's Lauder Institute. In the course of his career, he has assisted companies of all sizes in a diverse range of industries, working directly with hundreds of manufacturers in China.
媒体推荐 “Most of the people in Mr. Midler’s position would not dream of disclosing what they see...” (The Economist)

“Midler has written a fascinating, funny and important book.” (Asia Times)

“..an invaluable book for anyone considering doing business in China or teaching a course in international  trade...a book for all consumers in countries that import products from China.” (Epoch Times)

“...a must-read for people engaged in mainland business.” (South China Morning Post)

“Poorly Made in China manages to be both instructive and entertaining, with lessons not only for businesspeople looking to China for profits, but also for our politicians seeking to promote honest trade and U.S. national interests.” (National Review)

“Poorly Made In China is not so much a hatchet job on Chinese manufacturers than a lively dissection of the cultural clash between Chinese and Western businessmen.” (The Star)

"By the time Midler finishes telling his tale, he has upended a lot of the assumptions about this factory for the world..." (Forbes)

"This book has plenty of laugh-out-loud moments." (Financial Times)
目录
Chapter 1 Vanishing Act.

Chapter 2 Trouble Is My Business.

Chapter 3 “All We Need Is Your Sample”.

Chapter 4 Vice President of Disadvantaged Neighborhoods.

Chapter 5 “I Do Now”.

Chapter 6 Lurid Carnival of Global Commerce.

Chapter 7 And That’s a Good Thing.

Chapter 8 Grains of Toil.

Chapter 9 The China Game.

Chapter 10 The Seven Steps of Problem Solving.

Chapter 11 Counterfeit Culture.

Chapter 12 No Animal Testing.

Chapter 13 Joint Venture Panacea.

Chapter 14 Take the Long Way Home.

Chapter 15 Lucky Diamonds.

Chapter 16 Trophy Trash.

Chapter 17 “You Heard Me Wrong”.
……

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