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E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Compa

2011-03-25 
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E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Compa 去商家看看
E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Compa 去商家看看

 E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company


基本信息·出版社:Collins Business
·页码:464 页
·出版日期:2007年02月
·ISBN:0060723238
·International Standard Book Number:0060723238
·条形码:9780060723231
·EAN:9780060723231
·装帧:平装
·正文语种:英语
·外文书名:创业神话主宰(掌握E时代神话)

内容简介

The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills:

Leadership Marketing Money Management Lead Conversion Lead Generation Client Fulfilment

Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.

This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing.

Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine!


作者简介

Michael E. Gerber has spent his life understanding and improving the world of the Entrepreneur. This passion led to the founding of E-Myth Worldwide in 1977 to transform the way that small business owners do the work of growing their companies. Having coached, taught, and trained over 50,000 small businesses in 145 countries, Michael has become the world's preeminent small business guru. He has now founded In the Dreaming Room. He lives in Carlsbad, California.


编辑推荐 "Here is, if not the only source of good advice, at least an important source." (Booklist )^"Gerber's powerful insights have given thousands of entrepreneurs new control over their businesses." (Success )^"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune )^"The power of the E-Myth will transform your business and your life." (The John Hancock Insurance Group )^"The power of the E-Myth will transform your business and your life." (Allan D. Koltin, CPA, President and CEO, Practice Development Institute )
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