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Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, I |
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Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, I |
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基本信息·出版社：FT Press
·页码：220 页
·出版日期：2007年04月
·ISBN：0131576070
·International Standard Book Number：0131576070
·条形码：9780131576070
·EAN：9780131576070
·装帧：精装
·正文语种：英语
内容简介 Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion.He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.
作者简介 Jeffrey Gitomer is the world's #1 expert on selling. He is author of the NY Times best-seller
Little Gold Book of YES! Attitude, as well as WSJ and BusinessWeek best-seller
Jeffrey Gitomer's Little Red Book of Selling (over 400,000 sold), WSJ and BusinessWeek best-seller
The Little Red Book of Sales Answers (Prentice Hall) (over 130,000 sold);
The Sales Bible (over 200,000 sold) ; and
Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless to Wells Fargo Bank to IBM and Mercedes Benz.
专业书评 From the Back CoverFollowing in the bestselling footsteps of
Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and
The Little Gold Book of YES! Attitude, Jeffrey Gitomer's
The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.
