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Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey |  |
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Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey | |
"It's not hard to see that Google is a phenomenal company....At Geico, we pay these guys a whole lot of money for this and that key word."
–Warren Buffett
"Google rocks. It raised my perceived IQ by about 20 points."
–Wes Boyd, President of Moveon.Org
"Google is my rapid response research assistant. It's the Swiss Army knife of information retrieval."
–Lloyd Grove, columnist, Portfolio.com
"Who's afraid of Google? Everyone."
–Wired magazine
"Writers of the past had absinthe, whiskey or heroin. I have Google."
–Michael Chabon, author of The Amazing Adventures of Kavalier and Clay
From the Inside Flap
In many ways, Google is the prototype of a successful twenty-first-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the United States.
Following in the footsteps of Warren Buffett Speaks and Jack Welch Speaks—which contain a conversational style that successfully captures the essence of these business leaders—Google Speaks reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made it a global phenomenon in less than fifteen years.
Written by bestselling author Janet Lowe, this book offers an engaging look at how Google's founders, Sergey Brin and Larry Page, transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page-for example, how they both live fairly modest lives, despite each having a net worth in excess of $15.9 billion-and details how they have created a culture that fosters fun while, at the same time, keeping Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA.
In addition to examining Google's breakthrough business strategies and new business models-which have transformed online advertising and changed the way we look at corporate responsibility and employee relations-Lowe explains why Google may be a harbinger of where corporate America is headed. She also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy and poses the question almost every successful company must face: as Google grows, can it hold on to its entrepreneurial spirit as well as its informal motto, "Don't do evil"?
What started out as a university research project conducted by Sergey Brin and Larry Page has ended up revolutionizing the world we live in. Google Speaks puts these incredible entrepreneurs in perspective and shows you how their drive and determination have allowed them to create one of today's most powerful companies.
作者简介 Janet Lowe is the author of the bestselling Warren Buffett Speaks, Jack Welch Speaks, and Bill Gates Speaks, all from Wiley. Her articles have appeared in such publications as Newsweek, the Christian Science Monitor, the Los Angeles Times, and the San Francisco Chronicle.
目录
Acknowledgments.
INTRODUCTION.
THE GOOGLE GUYS.
Sergey Brin.
Russian Roots.
American Passage.
Educating Sergey.
The Road to Stanford.
Boy Genius to Adult Genius.
Wedding on a Caribbean Sand Bar.
23andMe.
Flying High.
Larry Page.
Cradled in a Computer Culture.
Nikola Tesla, Page’s Hero.
Tesla’s Story.
The Tesla Car.
Motivated by Montessori.
The Leadership Program.
The Solar Racer.
Go West, Larry.
Lego-centricity.
Mensa Boy.
Larry Gets Married.
The X-Prize.
No More Laundry.
The Power of Partnership.
Forging the Stanford Connection.
A Creative Environment.
A Poignant History.
An Academic or an Entrepreneur?
A Grim Goodbye.
Networking at Its Best.
Burning Man.
ADULT SUPERVISION.
The Collective Wisdom of Silicon Valley.
He’s Been the Rock; They’ve Been the Rockets.
A Man of Influence.
Climbing a Different Kind of Mountain.
IN THE BEGINNING.
The Ultimate Search Engine.
Not Inventing, but Improving Upon.
Look Around You for Inspiration.
How Search Works.
Platform Power.
Open Platform.
GOOGLE BY ANY OTHER NAME.
A Blessed Blunder.
From Noun to Verb.
Playing with the Name.
The Google Logo.
The Google Doodle.
Google Zeitgeist.
A COMPANY IS BORN.
Yahoo! Drew the Map.
The Requisite Garage.
The Venture Capitalists.
The Elusive Business Plan.
Investing in Wild Ideas.
Good Ideas Put to Good Use.
Dealing with Dark Matter.
Aversion to Advertising.
Advertising that Delivers Results.
Two Ways to Advertise: AdWords and AdSense.
Extending the Google Reach.
The Science of Advertising.
Google Didn’t Advertise Itself—at First.
Birth of the Google Economy.
GOING PUBLIC.
“We’re Different”.
The Dutch Auction.
Buffett on Google.
Berkshire Hathaway’s Share Structure versus Google’s.
The Playboy Interview.
Ten Years Later.
THE VISION.
Make It Useful.
The Many Ways to Google.
Make It Big.
We Serve the World.
Make It Fun.
Google Users Hearken to the Call.
Don’t Do Evil.
How Google Defines Evil.
The Motto Loses Some Shine.
Can Free Speech Go Too Far?
Make It Free.
GOOGLE CULTURE.
New Management Style.
Ten Things Google Has Found to Be True.
Riding the Long Tail.
20 Percent Projects.
Perpetual Beta.
Fabled Workplace.
An Alternative Point of View.
Googleplex.
Google in Ireland.
Top Ten Reasons to Work at Google.
The Battle for Brainpower.
Guarding the Secrets.
GOOGLE GROWS UP.
Conflicts and Controversy.
Click Fraud.
Avoiding—or Not Avoiding—Pornography.
Privacy Issue.
Advertising Products.
Gmail.
Street View.
Can They Snoop—and Will They Tell?
Hello, Human Rights.
The Great Chinese Firewall.
Principles of Freedom.
Copyright Infringement.
The Authors’ Revolt.
Grand Ambitions.
The Snippet Defense.
Whose Property Is It, Anyway?
All About Advertising.
The Game-Changing Settlement.
Lawsuits Everywhere.
Google Gets an Airplane.
Google Gets a Satellite.
GOOD CITIZEN GOOGLE.
Google.org—the Philanthropic Part.
Google and the Environment.
Renewable Energy Less than Coal.
Geothermal Power.
Energy from the Sea.
Energy-Efficient Googleplex.
GOOGLE’S FUTURE.
Artificial Intelligence.
Onward to Web 3.0.
Cloud Computing.
YouTube.
The Google Phone.
White Spaces.
THE DOMINANT POWER IN THE INDUSTRY?
Google, Microsoft, and the Internet Civil War.
The Battle of Yahoo!
Gates on Google.
CONCLUSION.
Lessons from Larry and Sergey.
The Traits of Those Who Change the World.
Timeline.
Glossary.
Notes.
Permissions.
……
