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Copy This!: Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into On |  |
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Copy This!: Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into On | |
Here is the story of a dyslexic, hyperactive boy who flunked out of two grades?yet succeeded in using his learning differences as opportunities, molding the compassionate, unconventional, partner-driven culture that allowed Kinko?s to thrive, and made it, according to Fortune, Forbes, and Mother Jones, one of the best places in America to work. In fourteen chapters narrated with the engaging voice of a born storyteller, Orfalea takes as much pleasure in discussing his shortcomings as he does his successes, and imparts the valuable lessons he?s learned along the way: Manage the environment, not the people. Fail forward. Be "on" your business, not "in" your business. Let your soul catch up with your body. Keep a poker face?and a poker mind. And know when?and how?to walk away. Which Orfalea did in 2000, having made millionaires out of dozens of his friends and partners, after an extraordinary 30-year run.
作者简介 Paul Orfalea founded Kinko’s in 1970 and retired from the company in 2000. He frequently teaches at the University of Southern California and talks to educational and business organizations around the country. Through the Orfalea Family Foundation, Mr. Orfalea supports a broad range of educational initiatives. He lives with his family in Santa Barbara, California.^Ann Marsh first met and wrote about Paul Orfalea as a staff writer for Forbes magazine. She lives in Costa Mesa, California.
专业书评 From Publishers Weekly
The now-retired founder of Kinko's mixes autobiographical anecdote with large doses of business advice in this candid, conversational account of his entrepreneurial rise. With the help of coauthor Marsh, Orfalea replicates much of the usual business wisdom, like customers come first and keep your co-workers happy and motivated. More original are his autobiographical sections, which explain how a man with dyslexia, an uncontrollable temper and a mistrust of authority managed to grow a tiny California copy shop into a $2-billion-a-year company. His difficulties gave him "learning opportunities," he explains. "They propelled [him] to think differently," he says, and to develop "an unorthodox, people-centered, big-picture business model" that relied heavily on the intelligence and skill of his franchise managers. Orfalea's exuberant and irreverent attitude—he freely admits to cheating in school and relying on others to get him through college—will entertain many readers, and his sanguine acceptance of his dyslexia will inspire many others. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From the Publisher
A charismatic, heart-warming business memoir that?s filled with life lessons on overcoming obstacles, Copy This! is a book for every business owner looking to grow a company, every manager helping his team perform, every visionary trying to launch a new idea?and for every mother and father of a child suffering from dyslexia or Attention Deficit Hyperactivity Disorder. Because Copy This! is the story of how Paul Orfalea opened a small copy shop called Kinko?s in 1970 and turned it into a $1.5 billion-a-year company, while barely being able to read, write, or sit still through a business meeting.
Here is the story of a dyslexic, hyperactive boy who flunked out of second grade?twice?yet succeeded in using his learning differences as opportunities, molding the compassionate, unconventional, partner-driven culture that allowed Kinko?s to thrive, and made it, according to Fortune, Forbes, and Mother Jones, one of the best places in America to work. In fourteen chapters narrated with the engaging voice of a born storyteller, Orfalea takes as much pleasure in discussing his shortcomings as he does his successes, and imparts the valuable lessons he?s learned along the way: Manage the environment, not the people. Fail forward. Be "on" your business, not "in" your business. Let your soul catch up with your body. Keep a poker face?and a poker mind. And know when?and how?to walk away. Which Orfalea did in 2000, having made millionaires out of dozens of his friends and partners, after an extraordinary 30-year run.
