| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
China's Creative Imperative: How Creativity is Transforming Society and Business |  |
 |
|
China's Creative Imperative: How Creativity is Transforming Society and Business | |
Kunal has been adjunct faculty at the Indian Institute of Mass Communication and an invited speaker at London business School, Kent State University, Johns Hopkins University. He has authored a large number of papers and articles in academic and business journals, including a paper on "Marketing to India's Underserved Consumers" presented at Harvard Business School.
Kunal has also published two books, An Ordinary Traveler, about travels in South Asia and A Banarasi on Varanasi, an insider's perspective on Hinduism's holiest city. He lives in Shanghai with his wife and daughter.
专业书评 "Important reading for managers seeking competitive advantage, as Chinese business moves ahead from a manufacturing-focused economy." - John Quelch
"I've learned from my experience in china to never under-estimate the Chinese. Kunal's insight creates a compelling case that they have what it takes to move beyond the world' factory to become a force in creativity." - Colin Giles
"China's creative Imperative is an extraordinary account of creativity in china, from the distant past to the vivid present and the near future. Beautifully written and full of insights, reading this book is imperative for all those interest in creativity, in china or in both." - Jaideep C. Prabhu
"This landmark book opens a window for the outside world to see Chinese people, to understand the genesis of Chinese creativity, its traditions and the potential that lies rooted in our culture. As a native Chinese, I really think that this endeavor will benefit business leaders in China and overseas tremendously, and even urge them to strategically re-examine the path to business development." - Lee Zhang
