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Rain: What a Paperboy Learned About Business

2010-10-12 
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 Rain: What a Paperboy Learned About Business


基本信息·出版社:Jossey-Bass
·页码:208 页
·出版日期:2009年02月
·ISBN:0470408537
·International Standard Book Number:0470408537
·条形码:9780470408537
·EAN:9780470408537
·装帧:精装
·正文语种:英语

内容简介 RAIN is the first business parable written by bestselling business book author Jeffrey J. Fox. The parable follows a young New England paperboy, named Rain, as he learns the business of being in business and quickly becomes the best paperboy in town.

Through a series of humorous poignant vignettes, Jeff illustrates forty "rainmaker" business lessons that can be applied to not only paperboys, but anyone in business and sales. Rain's time as a paperboy proves to be just as valuable as getting an MBA.

As with Jossey-Bass' popular Lencioni business fables, the format for Rain includes an actionable business model at the end of the book with instant takeaways and practical advice.

From the Inside Flap

What do Alexander Hamilton,Walt Disney, Sean "Diddy" Combs, Sam Walton, Willy Mays, and Jerry Seinfeld have in common?

They all started out as paperboys.

Paperboys and girls symbolize our country's relentless, indefatigable entrepreneurial spirit. They bought, sold, and delivered papers. And they did it alone, often in the dark and cold—and they were kids!

In this witty and wise story, bestselling business author Jeffrey J. Fox reveals why the lessons paperboys learn so often establish them on the early road to success. The story follows a young New England paperboy named Rain, as he navigates the business of being in business and quickly becomes the best paperboy in town.

Through a series of humorous and often poignant vignettes, Fox illustrates "rainmaker" business lessons that can be applied not only to paperboys, but to anyone in business and sales facing obstacles and challenges. While working his paper route, Rain gradually discovers the value of planning for an interview, the ten customer commandments, his ability to negotiate, why it's necessary to innovate, how to create an exit strategy, and much more. Ultimately, Rain's time as a paperboy proves to be a valuable foundation for business success.

Rain includes "The Rain Reader," a series of actionable business takeaways and practical advice to make anyone a rainmaker.
作者简介 The author Jeffrey J. Fox is the founder and president of Fox & Company, Inc., a marketing consulting firm that specializes in marketing strategy development, innovation, enhancement, and selling skills training. In addition, Fox is a popular speaker and the acclaimed author of a series of hard-hitting international business best-sellers, How to Become CEO, How to Become a Rainmaker, and Secrets of Great Rainmakers among others.
专业书评 From the Back Cover

What People Are Saying About Rain

"I would hire Rain."
—Larry Culp Jr., CEO of Danaher Corp

"Rain delivers a charming, engaging story packed with gems of business wisdom. I recommend it, for you, your colleagues,and your kids."
—Mark Sanborn, speaker and author of The Fred Factor and The Encore Effect

"Reading this little book reminded me of how much I learned as a paperboy."
—Herb Henkel, CEO, Ingersoll-Rand

"Jeffrey Fox's first foray into business fiction is fantastic and very apropos in today's world. It reminds us to have integrity, be tough, and stand up for ourselves in the face of a challenge."
—Chris Widener, author of The Art of Influence and The Angel Inside
目录
Preface.

Acknowledgments.

Get Up: A Prologue.

1 Opportunity.

2 Interview Planning.

3 Interview.

4 Money.

5 The Dinner Table.

6 Day One.

7 Mean Dogs.

8 The Ten Customer Commandments.

9 The Sundays.

10 Referrals.

11 The Contest.

12 Luck.

13 Bonus.

14 The Bully (Part I).

15 Green Lightning.

16 Innovation.

17 Coffee.

18 Rookie.

19 Photo.

20 Crime and Punishment.

21 Collections.

22 Ice.

23 Exit Strategy.

24 Valuation.

25 Negotiation.

26 The New Kid.

27 The Bully (Part II).

28 Vern.

29 Getting an M.B.A.

The Rain Reader.

Epilogue.

About the Author.
……

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