Never Mind the Sizzle...Where's the Sausage: Branding Based on Substance not Spi
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Never Mind the Sizzle...Where's the Sausage: Branding Based on Substance not Spi |
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Never Mind the Sizzle...Where's the Sausage: Branding Based on Substance not Spi |
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基本信息·出版社：Capstone
·页码：162 页
·出版日期：2007年11月
·ISBN：1841127698
·条形码：9781841127699
·装帧：平装
·正文语种：英语
·外文书名：不要介意咝咝声...香肠在那里？
内容简介 在线阅读本书
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
作者简介 David Taylor is one of the world's 50 most important marketing thinkers’ according to the CIM. He is the author of three books on branding published by John Wiley:
The brandgym,
Brand Stretch and
brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.
媒体推荐 Review "Taylor...passes on his wisdom in the style of a story…giving tips on creating a successful brand along the way." (
Artisan, September 2007)
"A funny story cooked up inside a marketing book" (Roe Valley Sentinel & Londonderry Sentinel, Wednesday 21st November 2007)
编辑推荐 Review
"Taylor...passes on his wisdom in the style of a story…giving tips on creating a successful brand along the way." (Artisan, September 2007)
"A funny story cooked up inside a marketing book" (Roe Valley Sentinel & Londonderry Sentinel, Wednesday 21st November 2007)
