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Knowledge for Generations: Wiley and the Global Publishing Industry

2010-09-09 
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Knowledge for Generations: Wiley and the Global Publishing Industry 去商家看看
Knowledge for Generations: Wiley and the Global Publishing Industry 去商家看看

 Knowledge for Generations: Wiley and the Global Publishing Industry


基本信息·出版社:John Wiley & Sons
·页码:568 页
·出版日期:2008年01月
·ISBN:0471757217
·条形码:9780471757214
·装帧:精装
·正文语种:英语
·外文书名:知识代代相传: Wiley与全球出版业

内容简介 A lively history of one of America′s oldest publishing houses, published in conjunction with Wiley′s bicentennial

Founded in New York City when Thomas Jefferson was president, Wiley has been a significant player in the publishing industry for two centuries. Now, on the occasion of Wiley′s bicentennial, a distinguished team of authors brings Wiley′s rich history to life, showing how the company has reacted to trends within the publishing industry as well as to larger economic, social, and cultural forces. Knowledge for Generations sheds light on the long–term strengths and weaknesses of Wiley′s business, illuminates the continuities and changes over time, and shows how family ownership has influenced the company′s strategies, values, and corporate culture. Drawing on unrestricted access to company archives and interviews with key executives, the authors capture a story of sustained business success, intriguing personalities, and dramatic changes in the industry. Illustrated throughout with illuminating photographs and graphics, Knowledge for Generations is a must–read for anyone interested in the history of publishing.
作者简介 Robert E. Wright (Abington, PA) is a Clinical Associate Professor of Economics at New York University′s Stern School of Business. He is the coauthor, with George David Smith, of Mutually Beneficial (0–8147–9397–5), among other books. Timothy C. Jacobson (Staunton, VA) is an author and editor who founded Chicago Times magazine.
编辑推荐 Review
"...Anyone interested in history and publishing needs this book. The reader is provided an intimate view of historical context juxtaposed with Wiley Publishing′s growth as a company. It′s also a delight to be privy to the Wiley family tree, a tree that spawned two centuries worth of books." (HuffingtonPost.com, February 18, 2007)

Review
“Congratulations must go to the current incumbent, Peter Wiley, and his colleagues for producing such an excellent account.” Library & Information Update May 2008

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