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The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing |
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The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing |
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基本信息·出版社：Doubleday Business
·页码：240 页
·出版日期：2008年02月
·ISBN：0385519273
·条形码：9780385519274
·装帧：精装
·正文语种：英语
内容简介 A compelling look at a new class of the affluent - the middle-class millionaires – whose attitudes and values are influencing and reshaping American life
In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle class millionaires–people who enjoy a net worth ranging from one million to ten million dollars and have earned rather than inherited their wealth. Comprising 8.4 million households and growing in number, the attitudes and behaviors of these working rich are exerting a powerful influence over our society. So who are these people? They believe in the benefits of hard work. They believe in investing in themselves, and in self improvement. They are more likely to focus on drawing financial gain from their work, and less inclined to be discouraged by failure. And they don’t spend money on the extravagances indulged in by the very rich; instead, they wield their affluence according to middle-class values and ideals. From home security systems to health care, technology to travel, their spending choices are affecting us all – from the products we buy, to the communities in which we live, to the aspirations and values of the broader middle class and American population as a whole.
In the bestselling tradition of
Bobos in Paradise and
The Millionaire Next Door, THE MIDDLE-CLASS MILLIONAIRE is a captivating narrative – part sociology, and part aspirational journey into the lives, attitudes, and values of the middle-class millionaires. Based on extensive surveys and research into more than 3,600 middle-class millionaire households around the country, this book will reshape our understanding of what it takes to be successful – and how all of us can achieve similar success.
作者简介 RUSS ALAN PRINCE is president of the market research and consulting firm Prince & Associates, Inc. (russalanprince.com) and a founder of
Private Wealth magazine. He is a columnist for
Elite Traveler and the author or coauthor of more than forty professional development books. He lives in Redding, Connecticut.
LEWIS SCHIFF leads a team of private wealth experts specializing in the needs of high-net-worth clients for Advanced Planning Group (advancedplanning.org). He is a regular contributor to TheStreet.com, a columnist for
Investment Advisor magazine and the author of
The Armchair Millionaire (2001). Schiff lives in New York City.
专业书评 From Publishers Weekly Sandwiched between the rich and the middle class are 8.4 million American households with a net worth between $1 million and $10 million. Prince and Schiff present intriguing statistical nuggets from their survey of 586 middle-class millionaire households. Although these people may be rich by most definitions, many were raised middle class, earned rather than inherited their wealth and still retain middle-class values. Comparing the responses of middle-class millionaires to middle-class households with less than $1 million net worth, Prince and Schiff determine that middle-class millionaires work harder, suffer more setbacks, choose homes for quality schools rather than convenience to work or shopping and have larger social networks. Unfortunately, these statistics are difficult to interpret without information about differences in age, family size, income, career and location. The book offers something for those who yearn to join the middle-class millionaires or move up among their ranks, especially entrepreneurs with business plans for this population, who are heavily profiled in these pages. Despite the breezy writing style, readers looking for a rigorous economic analysis will be disappointed.
(Jan. 15) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review Praise for THE MIDDLE-CLASS MILLIONAIRE
"Most non-fiction books consist of slightly incremental new takes on the same old reality. Occasionally, though, a book emerges that establishes a new reality. That strikes me as the case with "The Middle-Class Millionaire."
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The San Francisco Chronicle“
The Middle-Class Millionaire opened my eyes to a new force driving the American economy. Russ Prince and Lewis Schiff show us exactly what you need to look for to make the most of this enormous opportunity, whether you are just getting started on the path to being a millionaire or there already!”
-Jim Cramer, CNBC's
Mad Money and Co-Founder, TheStreet.com
"Impressively thorough."
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Newsweek"Russ Prince’s and Lewis Schiff's insightful book can help you understand and capitalize on significant business opportunities within the emerging affluent middle class."
-Tom Bradley, President, TD AMERITRADE Institutional.
“Prince and Schiff have identified a new breed of millionaire who is transforming the American lifestyle. Read how to join this elite club and follow them to the American dream."
-Consuelo Mack, Anchor & Managing Editor,
Consuelo Mack WealthTrack"A must read for anyone seeking to understand the emerging affluent market. The authors' extensive research identifies key characteristics of today's 'working rich' and provides insights as to how to successfully reach this lucrative segment."
-Grant Skeens, President, KeyBank Recreation & Luxury Yacht Lending
