基本信息·出版社：John Wiley & Sons ·页码：336 页 ·出版日期：2008年09月 ·ISBN：0470189002 ·条形码：9780470189009 ·装帧：精装 ·正文语种：英 ...
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Trump University Branding 101: How to Build the Most Valuable Asset of Any Busin |
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Trump University Branding 101: How to Build the Most Valuable Asset of Any Busin |
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基本信息·出版社：John Wiley & Sons
·页码：336 页
·出版日期：2008年09月
·ISBN：0470189002
·条形码：9780470189009
·装帧：精装
·正文语种：英语
·丛书名：Trump University
内容简介 在线阅读本书
Trump University books are practical, straightforward primers on the basics of doing business the Trump way–successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real–life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real–world business advice based on the one thing readers can′t get in any business school–experience.
In Trump University Branding 101, you′ll learn how to:
∗ Build a powerful brand that increases the sales and profits of any business
∗ Launch your entrepreneurial brand
∗ Manage the differences between service branding and product branding
∗ Develop a brand for your real estate investments
∗ Make your brand far more than just a name or logo
∗ Develop clear positioning and brand strategy
∗ Successfully communicate your brand
∗ Choose an appropriate brand name and logo
∗ Reinvigorate a struggling brand
∗ Use guerrilla branding for your small business
∗ Build your own personal brand for career development
∗ Keep your brand image consistent
∗ Grow your brand over time
∗ Use your brand to increase the overall value of your business
作者简介 Don Sexton is Professor of Business at Columbia University and President of The Arrow Group, Ltd.® He is a recipient of Columbia Business School′s Distinguished Teaching Award, and has worked with numerous well–known companies. His articles on branding and marketing have appeared in such publications as the Harvard Business Review and the Journal of Marketing, and he is frequently quoted in media outlets such as the
New York Times and
BusinessWeek. He is also the author of
Trump University Marketing 101, from Wiley.
媒体推荐 "...an engaging read...offers a solid platform on how to build brands for long-term success" (Admap, July 2009)
专业书评 Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school—experience.
In Trump University Branding 101, you'll learn how to:
Build a powerful brand that increases the sales and profits of any business Launch your entrepreneurial brand
Manage the differences between service branding and product branding
Develop a brand for your real estate investments
Make your brand far more than just a name or logo
Develop clear positioning and brand strategy
Successfully communicate your brand
Choose an appropriate brand name and logo
Reinvigorate a struggling brand
Use guerrilla branding for your small business
Build your own personal brand for career development
Keep your brand image consistent
Grow your brand over time
Use your brand to increase the overall value of your business
