基本信息·出版社：John Wiley and Sons Ltd ·页码：238 页 ·出版日期：2004年09月 ·ISBN：0471679984 ·条形码：9780471679981 ·版本：2004-09-03 · ...
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What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World |
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What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World |
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基本信息·出版社：John Wiley and Sons Ltd
·页码：238 页
·出版日期：2004年09月
·ISBN：0471679984
·条形码：9780471679981
·版本：2004-09-03
·装帧：精装
·开本：32开 Pages Per Sheet
·外文书名：强盛之道
内容简介 在线阅读本书
Book Description
A behind-the-scenes look at Wal-Mart's successful business strategies and tactics What I Learned from Sam Walton unlocks the secrets to Wal-Mart's success and provides answers to these and many other questions. As a former Wal-Mart employee, author Michael Bergdahl had the opportunity to see the Wal-Mart executive team in action. He also had the chance to work directly with Sam Walton. These experiences have provided Bergdahl with a treasure trove of great lessons, experiences, and stories that he now shares throughout the pages of this book. Readers will be introduced to Wal-Mart's unique strategy for competitive success and through the strategy known as P.O.C.K.E.T.S. (Price, Operations, Culture, Key item promotion, Expenses, Talent, Service) will learn how to compete and survive in the shadow of the world's largest company. What I Learned from Sam Walton discloses a business legend's secret strategies for achieving long-lasting success and provides competitors with a road map to successful competition. Michael Bergdahl (Pittsburgh, PA) worked for Wal-Mart, under Sam Walton. He has also worked as a turnaround specialist for American Eagle Outfitters. He gained experience on the supplier side working for PepsiCo's Frito-Lay Division.
Book Description
Praise for WHAT I LEARNED FROM SAM WALTON
"Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."
-Tracy Mullin, President and CEO, National Retail Federation
"Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton."
-Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc.
1.Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.
2.P-Price: Don't try to compete on price; differentiate your product selection.
3.O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete.
4.C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.
5.K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.
6.E-Expenses: Become obsessed about controlling costs.
7.T-Talent: Recruit constantly and hire people who have both experience and high potential.
8.S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.
Download Description
A behind-the-scenes look at Wal-Mart's successful business strategies and tactics
What I Learned from Sam Walton unlocks the secrets to Wal-Mart's success and provides answers to these and many other questions. As a former Wal-Mart employee, author Michael Bergdahl had the opportunity to see the Wal-Mart executive team in action. He also had the chance to work directly with Sam Walton. These experiences have provided Bergdahl with a treasure trove of great lessons, experiences, and stories that he now shares throughout the pages of this book. Readers will be introduced to Wal-Mart's unique strategy for competitive success and through the strategy known as P.O.C.K.E.T.S. (Price, Operations, Culture, Key item promotion, Expenses, Talent, Service) will learn how to compete and survive in the shadow of the world's largest company. What I Learned from Sam Walton discloses a business legend's secret strategies for achieving long-lasting success and provides competitors with a road map to successful competition.
Michael Bergdahl (Pittsburgh, PA) worked for Wal-Mart, under Sam Walton. He has also worked as a turnaround specialist for American Eagle Outfitters. He gained experience on the supplier side working for PepsiCo's Frito-Lay Division.
Book Dimension
Height (mm) 234 Width (mm) 162
作者简介 MICHAEL BERGDAHL has over twenty-five years of business experience working in a variety of business environments with outstanding business leaders. He has worked for three Fortune 500 companies and has been involved in two successful business turnarounds. His experiences in the restaurant, publishing, petrochemical, consumer packaged goods, discount retailing, specialty retailing, and waste industries provide the foundation for his interest in and knowledge of this topic. His years of retailing experience with companies like Frito-Lay, Wal-Mart, and American Eagle Outfitters provided the "business laboratory" for him to fine tune his understanding of business competition. His knowledge of Wal-Mart comes from firsthand experiences working at their home office--with Mr. Sam himself.
专业书评 Praise for WHAT I LEARNED FROM SAM WALTON
"Michael Bergdahl’s book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."
–Tracy Mullin, President and CEO, National Retail Federation
"Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl’s insights into Wal-Mart’s service culture and its leadership icon, Sam Walton."
–Roger J. Dow, SVP Global and Field Sales, Marriott International, Inc.
"Mike Bergdahl, in his book, What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World, has provided a complete digest and compilation of the various objectives, tactics, policies, procedures, mindsets, and culture used by the world’s largest retailer. This book offers any business person the opportunity to assess and evaluate the effort, drive, and commitment, one must have to effectively and profitably compete at retail today against a formidable and predatory competitor. The insights, strategies, and steps presented are a career of observations in successful marketing, business efficiency, human resource management, and customer focus. All retailers today, face the challege of becoming and maintaining relevant to the consumer today. This book offers clear and concise suggestions on what has been done by Wal-Mart and what could, and may be done by all other retailers seeking to become alternative shopping experiences for the consumer."
–J.H. Campbell Jr., President/CEO, Associated Grocers, Inc., Baton Rouge, Louisiana
past chairman of the Board of Directors, National Grocers Association
Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.
P – Price: Don’t try to compete on price; differentiate your product selection.
O – Operations: Break the retail "ready, shoot, aim" tactical orientation by developing an actual strategy to compete.
C – Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.
K – Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.
E – Expenses: Become obsessed about controlling costs.
T – Talent: Recruit constantly and hire people who have both experience and high potential.
S – Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.
目录
Introduction : picking Wal-Mart's POCKETS - strategies and tactics I learned from Sam Walton
1
Ch. 1 Pricing strategies and tactics
15
Ch. 2 Operational strategies and tactics
39
……
