| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthr |  |
 |
|
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthr | |
Phil Myers is President of Pragmatic Marketing. He has led three successful technology start–ups, managed two initial public offerings, and created seven hit products.
David Meerman Scott is the author of The New Rules of Marketing and PR from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing.
Visit: www.tunedinbook.com.
编辑推荐 From Publishers Weekly
This well-reasoned and useful guide argues that successful innovators can develop products that resonate by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step Tuned in Process and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the Tuned in Process may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"...it is hard to disagree with anything the authors say." Financial Times Thursday 4th September 2008
This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) (Publishers Weekly, April 7, 2008)
"...helpful summaries...lively read for sales and marketing departments" (Training & Coaching Today, September)
