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Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing |  |
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Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing | |
Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees.
Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.
编辑推荐 Review
"…contains practical business tips…straightforward, matter-of-fact tone when explaining ideas and tactics with step-by-step instructions that are easy to grasp…" (Business Traveller, October 2006)
