基本信息·出版社：Sceptre ·页码：304 页 ·出版日期：2008年02月 ·ISBN：0340960817 ·条形码：9780340960813 ·装帧：平装 ·正文语种：英语 ·外文 ...
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Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture |
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Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture |
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基本信息·出版社：Sceptre
·页码：304 页
·出版日期：2008年02月
·ISBN：0340960817
·条形码：9780340960813
·装帧：平装
·正文语种：英语
·外文书名：星巴克
内容简介 STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fuelled its success. Part
Fast Food Nation, part social history, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives and language, from our evolving neighbourhoods and workplaces to the ways we shop, socialise, and self-medicate across the world. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how it helped transform US culture and more than 20 other countries into coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false. (20080210)
作者简介 Taylor Clark has worked for Portland's alternative weekly newspaper. This is his first book. (20080228)
编辑推荐 Review The question of how this specialized littleSeattle joint became one of the biggest brands inAmerica and the world is one of the greatest business mysteries of modern times.Clark does a better job of answering it than anyone else to date, injecting his story with plenty of zip and humour along the way. BeeWilson, Sunday Times
Review The question of how this specialized little Seattle joint became one of the biggest brands in America and the world is one of the greatest business mysteries of modern times. Clark does a better job of answering it than anyone else to date, injecting his story with plenty of zip and humour along the way. Bee Wilson, Sunday Times</FO
engaging, chatty
(Judi Bevan, Sunday Telegraph )
"An intriguing and witty observation of the Starbucks Phenomenon."
(Scotland on Sunday )
"entertaining and intriguing... His ambivalence translates into a wry balance, and makes for suprisingly gripping reading."
(Independent )
'Fans of coffee-flavoured hot milk will find herein the story of how Starbucks spread accross the world like some kind of alt-muzak virus."
(Guardian Review )
